or


[08/06/12 - 01:03 PM]
31.3 Million Average Viewership on NBC Last Night is Best for Middle Sunday of Any Non-U.S. Summer Olympics in 36 Years
NBC spins the numbers for Sunday, August 5 plus its Olympics coverage to date.

[via press release from NBC]

31.3 MILLION AVERAGE VIEWERSHIP ON NBC LAST NIGHT IS BEST FOR MIDDLE SUNDAY OF ANY NON-U.S. SUMMER OLYMPICS IN 36 YEARS

7 Nights of at Least 30 Million Viewers Equals Total From Entire Beijing Olympics (5) and Athens Olympics (2) Combined

33.6 Million Average Viewership and 18.8 Household Rating for the First 10 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

London Olympics Pacing Ahead of Beijing and Athens in Every Measurement

Andy Murray-Roger Federer Gold Medal Match Draws 8.2 Million Viewers

LONDON - August 6, 2012 - Last night's primetime coverage of the London Olympics on NBC drew an average of 31.3 million viewers, the ninth time in 10 nights that the average viewership for the London Olympics surpassed the Beijing Olympics. This marks the seventh night with at least 30 million viewers, equaling the combined total of the 2008 Beijing Olympics (five nights) and the 2004 Athens Olympics (two nights).

Last night's coverage, which featured Usain Bolt winning his second consecutive gold medal in the 100 meters, and Carmelita Jeter taking the gold medal in the 400 meters, drew 31.3 million viewers, the best for a middle Sunday for a non-U.S. Summer Olympics since the Montreal Olympics in 1976 (35.0 million).

· Last night's viewership is up 15% from the comparable night at the Beijing Olympics (27.2 million) and up 20% from the comparable night at the Athens Olympics (26.0 million).

Last night's primetime coverage on NBC (7:30-11:29 p.m. ET/PT) earned a 17.5/29 national rating/share, 9% higher than the comparable night from Beijing (16.0/27), and 11% higher than the comparable night from Athens (15.8/28), the last European Olympics.

FIRST 10 DAYS - BEST VIEWERSHIP AND HOUSEHOLD RATING FOR NON-U.S. SUMMER GAMES IN 36 YEARS:

Through the first 10 days, the London Olympics has averaged 33.6 million viewers in primetime, and a household rating of 18.8/32, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Olympics in 1976.

· The 10-day average primetime viewership of 33.6 million viewers is 3.7 million more viewers than the first 10 nights from Beijing (29.9 million) and 7.4 million more than the first 10 nights from Athens (26.2 million).

· The 10-night average household rating of 18.8/32 is 9% higher than the first 10 nights from Beijing (17.3/30), and 19% higher than the first 10 nights from Athens (15.8/28), the last European Summer Olympics.

# # #

ANDY MURRAY-ROGER FEDERER GOLD MEDAL MATCH DRAWS 8.2 MILLION VIEWERS:

NBC's daytime show, which aired live across the country yesterday, featured Andy Murray defeating Roger Federer to win an Olympic gold medal on Centre Court at Wimbledon.

The live gold medal match (9-11:30 a.m. ET), which was a rematch of this year's Wimbledon final, drew 8.2 million viewers and had a household rating of 5.5/17.

HIGHEST RATED BY TIME ZONE (THROUGH 10 DAYS):
Mountain 22.0/38
Pacific 20.4/39
Central 20.2/34
Eastern 19.3/33

10-DAY METERED MARKET AVERAGE:
1. Salt Lake City 26.8/47
2. Milwaukee 24.7/41
3. Kansas City 24.4/41
4. Denver 24.0/45
5. Columbus 23.6/39
6. Norfolk 23.5/36
7. Indianapolis 23.0/39
8. San Diego 22.9/41
9. Richmond 22.3/36
10. West Palm Beach 22.2/37
11. Albuquerque 21.8/36
T12. Washington, D.C. 21.6/39
T12. Minneapolis 21.6/41
T14. Austin 21.3/38
T14. Oklahoma City 21.3/34
16. Ft. Myers 21.2/38
T17. Portland 21.1/43
T17. Nashville 21.1/33
19. Sacramento 21.0/39
T20. St. Louis 20.9/35
T20. Atlanta 20.9/34

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.