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[08/06/12 - 09:10 AM]
Sunday's Broadcast Ratings: NBC Still Untouchable With Summer Olympics Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, august 5, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (29.22 million viewers, #1; adults 18-49: 9.3, #1) was untouchable once again on Sunday with its mix of "Michael Phelps: America's Golden Champion" (20.47 million viewers, #2; adults 18-49: 5.9, #2) and its "2012 Summer Olympics" (32.14 million viewers, #1; adults 18-49: 10.5, #1) coverage.

FOX (2.71 million viewers, #4; adults 18-49: 1.2, #2) then claimed a distant silver with its all-repeat lineup of "American Dad" (1.56 million viewers, #15; adults 18-49: 0.6, #T13), "The Cleveland Show" (1.73 million viewers, #14; adults 18-49: 0.8, #T10), "The Simpsons" (2.93 million viewers, #11; adults 18-49: 1.3, #7), another "The Simpsons" (3.31 million viewers, #9; adults 18-49: 1.5, #T5), "Family Guy" (3.34 million viewers, #8; adults 18-49: 1.5, #T5) and another "Family Guy" (3.39 million viewers, #7; adults 18-49: 1.6, #4)

Next up was CBS (4.63 million viewers, #2; adults 18-49: 1.1, #3) and its combination of "60 Minutes" (6.53 million viewers, #3; adults 18-49: 1.0, #8), "Big Brother 14" (5.85 million viewers, #4; adults 18-49: 2.1, #3), "Hawaii Five-0" (2.88 million viewers, #12; adults 18-49: 0.5, #15) and "The Mentalist" (3.28 million viewers, #10; adults 18-49: 0.6, #T13).

And finally, a repeat of "America's Funniest Home Videos" (3.88 million viewers, #5; adults 18-49: 0.9, #9) and new episodes of "Secret Millionaire" (3.82 million viewers, #6; adults 18-49: 0.8, #T10) and "Extreme Makeover: Weight Loss Edition" (2.50 million viewers, #13; adults 18-49: 0.7, #12) on ABC (3.18 million viewers, #3; adults 18-49: 0.8, #4) closed out the evening.

Week-to-week changes (adults 18-49):
+25.00% - 60 Minutes
+16.67% - Big Brother 14
-46.67% - Secret Millionaire (vs. 7/15/12)
-50.00% - Extreme Makeover: Weight Loss Edition (vs. 7/15/12)

Year-to-year changes (adults 18-49):
-16.67% - 60 Minutes (vs. 60 Minutes (Repeat))
-20.00% - Secret Millionaire (vs. Ty's Great British Adventure 2011)
-22.22% - Extreme Makeover: Weight Loss Edition (vs. Take the Money and Run (Repeat)/Body of Proof (Repeat))
-25.00% - Big Brother 14


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/7/11):

CBS (6.63 million viewers, #1; adults 18-49: 1.7, #1) snagged the top spot on Sunday with its mix of "60 Minutes" (8.70 million viewers, #1; adults 18-49: 1.2, #T4), "Big Brother 13" (7.76 million viewers, #2; adults 18-49: 2.8, #1), "Same Name" (5.05 million viewers, #4; adults 18-49: 1.6, #2) and "CSI: Miami" (5.01 million viewers, #5; adults 18-49: 1.2, #T4).

ABC (3.97 million viewers, #2; adults 18-49: 1.0, #T2) then claimed the silver with its combination of "America's Funniest Home Videos" (5.30 million viewers, #3; adults 18-49: 1.3, #3), "Ty's Great British Adventure 2011" (3.83 million viewers, #6; adults 18-49: 1.0, #T8), "Take the Money and Run" (3.11 million viewers, #11; adults 18-49: 0.9, #T10) and "Body of Proof" (3.64 million viewers, #7; adults 18-49: 0.9, #T10).

Next up was FOX (2.79 million viewers, #4; adults 18-49: 1.0, #T2) with repeats of "American Dad" (1.71 million viewers, #15; adults 18-49: 0.7, #T13) and "Family Guy" (2.36 million viewers, #14; adults 18-49: 1.1, #T6) followed by the "2011 Teen Choice Awards" (3.17 million viewers, #9; adults 18-49: 1.1, #T6).

And finally, NBC (2.93 million viewers, #3; adults 18-49: 0.7, #4) closed out the evening with "Dateline NBC" (3.18 million viewers, #8; adults 18-49: 0.5, #15), a repeat of "It's Worth What?" (2.72 million viewers, #12; adults 18-49: 0.7, #T13), a new "The Marriage Ref" (3.12 million viewers, #10; adults 18-49: 0.9, #T10) and a second new "The Marriage Ref" (2.71 million viewers, #13; adults 18-49: 1.0, #T8).

Week-to-week changes (adults 18-49): Same Name (14.3%), The Marriage Ref (11.1%), Big Brother 13 (0.0%).

Source: Nielsen Media Research





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