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Quick Take for Tuesday, August 7, 2012 - Final National Ratings
"Pretty Little Liars" is Tuesday's #1 Cable Telecast in Females 12-34
and the #1 Scripted Cable Telecast in Women 18-34 and Women 18-49;
Is Summer's #1 Cable TV Series in Target Millennials
"Beverly Hills Nannies" Soars by Double-Digit Margins Week to Week, Delivering its #2 Telecast in Total Viewers
"Pretty Little Liars" (8:00-9:00 p.m.)
"Pretty Little Liars" stood as Tuesday's #1 cable TV telecast in Females 12-34 (1.42 million/3.1 rating), the #1 scripted cable TV telecast in Women 18-34 (759,000/2.3 rating) and Women 18-49 (1.01 million/1.6 rating), and the #1 scripted cable TV telecast in Prime in Adults 18-34 (920,000/1.4 rating) and Viewers 12-34 (1.62 million/1.8 rating).
· At 8 o'clock, "Pretty Little Liars" swept its cable competition, ranking as the #1 cable TV telecast across target 18-34, 18-49 and 12-34 demos.
· Week to week, "Pretty Little Liars" surged by solid margins across all demos, including by 15% in Adults 18-34 (920,000 vs. 802,000), by 19% in Women 18-34 (759,000 vs. 639,000), by 12% in Viewers 12-34 (1.62 million vs. 1.45 million) and by 15% in Females 12-34 (1.42 million vs. 1.23 million).
· Summer 2012 to date, "Pretty Little Liars" is cable TV's #1 series in Viewers 12-34 (2.32 million/2.5 rating) and Females 12-34 (2.04 million/4.5 rating), the #1 scripted cable TV series in Women 18-34 (1.11 million/3.3 rating) and the #1 TV series in Female Teens (928,000/7.9 rating).
"Beverly Hills Nannies" (9:00-10:00 p.m.)
Pacing as ABC Family's #1 reality series on record in Women 18-34, "Beverly Hills Nannies" surged by double-digit percent margins week to week, delivering its #2 telecast to date in Total Viewers (748,000) and ranking as the #3 cable TV telecast in the hour in Females 12-34 (352,000/0.8 rating).
· Week to week, "Beverly Hills Nannies" posted impressive gains across all demos, including by 30% in Total Viewers (748,000 vs. 577,000), by 20% in Viewers 12-34 (433,000 vs. 361,000) and by 20% in Females 12-34 (352,000 vs. 294,000).
About ABC Family:
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich,
fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.
Source: NTI, U.S. ratings, 8/7/12, Live + Same Day. Summer 2012 to date: 5/28/12-8/5/12, most current.
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