or


[08/09/12 - 02:26 PM]
ABC Family's "Baby Daddy" is Summer's #1 New Cable Comedy
ABC Family spins the numbers for Wednesday, August 8.

[via press release from ABC Family]

Quick Take for Wednesday, August 8, 2012 - Final National Ratings

"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock for the 10th Consecutive Week in Women 18-34 and for the 7th in Women 18-49; Is the #1 Scripted Prime Cable Telecast in Women 18-34

Surging by Double-Digit Margins Week to Week, "Baby Daddy" is Cable's TV's #1 Telecast at 8:30 P.M. in Women 18-34 and Women 18-49 for the 7th Straight Week; Is Summer's #1 New Cable Comedy in Women 18-34/Females 12-34

"Melissa & Joey" (8:00-8:30 p.m.)

"Melissa & Joey" stood as Wednesday's #1 cable TV telecast at 8 o'clock in Adults 18-34 (420,000), Women 18-34 (376,000), Adults 18-49 (692,000) and Women 18-49 (534,000), and was the #2 scripted cable TV telecast in Females 12-34 (444,000). Among all cable programs for the night, "Melissa & Joey" stood as the #1 scripted cable telecast in Prime in Women 18-34.

· Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

Surging by double-digit percent margins week to week, "Baby Daddy" qualified as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (425,000), Women 18-34 (373,000) and Women 18-49 (558,000), and was the #1 scripted cable TV telecast in Females 12-34 (480,000).

Impressively, "Baby Daddy" is the #1 new cable comedy summer to date in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.

· Launch to date, "Baby Daddy" is pacing as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 9% in Adults 18-34 (425,000 vs. 391,000), by 42% in Women 18-34 (373,000 vs. 263,000), by 26% in Adults 18-49 (707,000 vs. 563,000), by 46% in Women 18-49 (558,000 vs. 382,000) and by 17% in Females 12-34 (480,000 vs. 409,000).

· "Baby Daddy" gains notably based on a full week of viewing, surging to over 2.0 million Total Viewers (+43%) and to more than 1.1 million Adults 18-49 (+41%).

Source: NTI, U.S. ratings, 8/8/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/8/12; "BD" launch to date: 6/20/12-8/8/12. Season to date ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/5/12.





  [august 2012]  
S
M
T
W
T
F
S
   


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.