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[08/09/12 - 08:40 AM]
Wednesday's Broadcast Ratings: "Go On" Opens to 18.5 Million Behind Olympics Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, august 8, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (28.75 million viewers, #1; adults 18-49: 9.2, #1) was again the network to beat on Wednesday with its primetime coverage of the "2012 Summer Olympics" (28.75 million viewers, #1; adults 18-49: 9.2, #1) followed by the premiere of "Go On" (18.50 million viewers, #2; adults 18-49: 6.4, #2).

[UPDATED!- 10:46 AM] Said numbers for "Go On" - with the six minutes of Olympics coverage removed from the half-hour - have been adjusted to a 5.6 rating in adults 18-49 and 16.1 million viewers overall.

CBS (4.38 million viewers, #2; adults 18-49: 1.2, #2) then claimed the silver with its mix of "Big Brother 14" (5.31 million viewers, #3; adults 18-49: 1.8, #3), "Criminal Minds" (3.94 million viewers, #4; adults 18-49: 0.9, #6) and "CSI: Crime Scene Investigation" (3.91 million viewers, #5; adults 18-49: 0.8, #T7).

Next up was ABC (2.79 million viewers, #3; adults 18-49: 0.9, #3) with repeats of "The Middle" (3.06 million viewers, #6; adults 18-49: 0.8, #T7), "Suburgatory" (2.47 million viewers, #10; adults 18-49: 0.7, #T10), "Modern Family" (2.90 million viewers, #7; adults 18-49: 1.1, #T4), another "Modern Family" (2.75 million viewers, #9; adults 18-49: 1.1, #T4) plus the season finale of "Final Witness" (2.79 million viewers, #8; adults 18-49: 0.8, #T7).

Meanwhile, FOX (1.89 million viewers, #4; adults 18-49: 0.7, #4) offered up a rebroadcast of "So You Think You Can Dance" (1.89 million viewers, #11; adults 18-49: 0.7, #T10).

And finally, repeats of "Supernatural" (1.04 million viewers, #12; adults 18-49: 0.4, #12) and a second "Supernatural" (0.75 million viewers, #13; adults 18-49: 0.3, #13) on The CW (0.90 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Supernatural" delivered a 0.4 rating at 8:00/7:00c and a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Final Witness
-5.26% - Big Brother 14

Year-to-year changes (adults 18-49):
-33.33% - Big Brother 14
-38.46% - Final Witness (vs. Primetime Nightline)

[NOTE: Late-night metered market ratings will return after the Olympics.]


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/10/11):

FOX (5.67 million viewers, #3; adults 18-49: 1.9, #1) took home a narrow victory on Wednesday with the penultimate installment of "So You Think You Can Dance" (5.67 million viewers, #4; adults 18-49: 1.9, #3).

CBS (6.67 million viewers, #1; adults 18-49: 1.8, #2) then was a competitive second place with a new "Big Brother 13" (7.23 million viewers, #2; adults 18-49: 2.7, #1) followed by repeats of "Criminal Minds" (5.61 million viewers, #5; adults 18-49: 1.3, #T6) and "CSI: Crime Scene Investigation" (7.16 million viewers, #3; adults 18-49: 1.3, #T6).

Next up was NBC (6.27 million viewers, #2; adults 18-49: 1.7, #3) with its mix of "Minute to Win It" (4.83 million viewers, #6; adults 18-49: 1.2, #10), "America's Got Talent" (9.34 million viewers, #1; adults 18-49: 2.4, #2) and "Love in the Wild" (4.63 million viewers, #8; adults 18-49: 1.5, #5).

Meanwhile, ABC (4.12 million viewers, #4; adults 18-49: 1.2, #4) offered up encores of "The Middle" (4.22 million viewers, #10; adults 18-49: 0.9, #12), "Modern Family" (4.46 million viewers, #9; adults 18-49: 1.3, #T6), another "Modern Family" (4.77 million viewers, #7; adults 18-49: 1.6, #4), "Happy Endings" (2.96 million viewers, #12; adults 18-49: 1.0, #11) and a new "Primetime Nightline" (4.17 million viewers, #11; adults 18-49: 1.3, #T6).

And finally, repeats of "America's Next Top Model" (1.15 million viewers, #13; adults 18-49: 0.4, #T13) and another "America's Next Top Model" (1.05 million viewers, #14; adults 18-49: 0.4, #T13) on The CW (1.10 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49): Minute to Win It (9.1%), Big Brother 13 (8.0%), Love in the Wild (7.1%), So You Think You Can Dance (5.6%), Primetime Nightline (0.0%), America's Got Talent (0.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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