or


[08/12/12 - 08:29 AM]
Friday's Broadcast Ratings: Summer Games Slip Yet Again for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 10, 2012)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

Primetime coverage of the "2012 Summer Olympics" (19.81 million viewers, #1; adults 18-49: 5.7, #1) dipped to another low, however NBC (19.81 million viewers, #1; adults 18-49: 5.7, #1) was still the network to beat.

A distant second place then went to CBS (4.57 million viewers, #2; adults 18-49: 1.1, #T2) with repeats of "Undercover Boss" (4.92 million viewers, #2; adults 18-49: 1.4, #2), "CSI: NY" (4.16 million viewers, #6; adults 18-49: 1.1, #T5) and "Blue Bloods" (4.63 million viewers, #4; adults 18-49: 1.0, #7).

ABC (4.32 million viewers, #3; adults 18-49: 1.1, #T2) then claimed the bronze with its second run lineup of "Shark Tank" (3.98 million viewers, #7; adults 18-49: 1.2, #T3), "20/20" (4.36 million viewers, #5; adults 18-49: 1.1, #T5) and another "20/20" (4.64 million viewers, #3; adults 18-49: 1.2, #T3).

Meanwhile, FOX (2.40 million viewers, #4; adults 18-49: 0.6, #4) offered up rebroadcasts of "Bones" (2.48 million viewers, #8; adults 18-49: 0.7, #8) and a second "Bones" (2.32 million viewers, #9; adults 18-49: 0.6, #9).

And finally, repeats of "Nikita" (0.61 million viewers, #11; adults 18-49: 0.2, #11) and another "Nikita" (0.77 million viewers, #10; adults 18-49: 0.3, #10) on The CW (0.69 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/12/11):

Coverage of the "NFL Preseason: Tampa Bay at Kansas City" (4.78 million viewers, #5; adults 18-49: 1.6, #1) put FOX (4.78 million viewers, #2; adults 18-49: 1.6, #1) in front on Friday.

CBS (6.84 million viewers, #1; adults 18-49: 1.3, #2) then had to settle for second place with the penultimate week of "Flashpoint" (7.38 million viewers, #1; adults 18-49: 1.5, #2) followed by repeats of "CSI: NY" (6.86 million viewers, #2; adults 18-49: 1.3, #3) and "Blue Bloods" (6.29 million viewers, #3; adults 18-49: 1.1, #T5).

Next up was NBC (4.67 million viewers, #3; adults 18-49: 1.0, #T3) with week two of "Friends With Benefits" (2.32 million viewers, #8; adults 18-49: 0.6, #8) and "Dateline NBC" (5.84 million viewers, #4; adults 18-49: 1.2, #4).

Meanwhile, ABC (3.99 million viewers, #4; adults 18-49: 1.0, #T3) offered up a repeat of "Shark Tank" (3.95 million viewers, #7; adults 18-49: 1.1, #T5) and the two-hour debut of "Karaoke Battle USA" (4.01 million viewers, #6; adults 18-49: 1.0, #7).

And finally, repeats of "Nikita" (1.16 million viewers, #10; adults 18-49: 0.4, #T9) and "Supernatural" (1.17 million viewers, #9; adults 18-49: 0.4, #T9) on The CW (1.16 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Flashpoint (36.4%), Dateline NBC (0.0%), Friends With Benefits (0.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.1/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3 with an encore delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore delayed by golf coverage).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/10/26 - 11:02 AM]
Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers
The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.

[09/09/26 - 03:52 PM]
"College GameDay" Wins Week 1 With Top-Three Regular Season Show on Record
Coverage of Clemson/LSU was the top Saturday game of Week 1.

[09/09/26 - 03:30 PM]
ESPN's US Open Coverage Is Most-Viewed Since 2022 Through Third Round
The full-tournament average so far is up 5% over 2025 and the most viewed since 2022, the year of Serena Williams' final match before her return this year.

[09/09/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 31
"Reacher," "Sterling Point," "Off Campus," "The Grand Tour," and "The Traitors" led all original series worldwide.

[09/08/26 - 12:01 PM]
Netflix Top 10: Week of August 31 - "The Whisper Man" Tracks Down No. 1 in This Week's Top 10
"Death of the Pastor's Wife" held the top spot of the English TV list with 13.9 million views.

[09/08/26 - 10:09 AM]
FOX MLB Posts Best Regular Season Thursday Night Baseball Telecast Since 2022
2,668,000 viewers tuned-in to FOX Thursday for a two-game slate highlighted by the Cubs' 2-1 win over the Brewers in most of the country.

[09/08/26 - 10:02 AM]
ESPN Studio Lineup Continues 2026 Momentum with Record August Audiences
As a year-long pattern of strong viewership continued, multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.

[09/04/26 - 11:49 AM]
ABC News Wins Friday Night and Late Night
"20/20" posted double-digit gains week to week in Adults 25-54 and Adults 18-49, hitting 6-week highs in both measures.

[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 08:37 AM]
New Mexico State at Florida State Delivers The CW's Most-Watched Sports Broadcast in Network History
Viewership peaked at 2.4 million total viewers from 9:15-9:30pm ET as the Florida State Seminoles defeated the New Mexico State Aggies 34-17.

[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between CuraƧao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.