or


[08/16/12 - 02:42 PM]
ABC Family's "Baby Daddy," #1 New Cable Comedy this Summer, is Cable's #1 Telecast at 8:30 p.m. for 8th Straight Week in W18-34 and W18-49
ABC Family spins the numbers for Wednesday, August 15.

[via press release from ABC Family]

Quick Take for Wednesday, August 15, 2012 - Final National Ratings

"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock for the 11th Consecutive Week in Women 18-34 and for the 8th in Women 18-49

Summer's #1 New Cable Comedy in Key Demos, "Baby Daddy" Ranks as Cable TV's #1 Show at 8:30 P.M. for the 8th Straight Week in Women 18-34 and Women 18-49; Surges by Double-Digit Percentages Over Lead-in and Week to Week

"Melissa & Joey" (8:00-8:30 p.m.)

Climbing by double-digits week to week in target demos, "Melissa & Joey" ranked as Wednesday's #1 cable TV telecast at 8 o'clock for the 11th straight week in Women 18-34 (399,000) and for the 8th consecutive week in Women 18-49 (528,000), and was also the #1 cable show in the half-hour in Adults 18-34 (490,000) and Females 12-34 (582,000).

· Week to week, "Melissa & Joey" grew by double-digits in Total Viewers (+17% - 1.28 million vs. 1.09 million), Adults 18-34 (+17% - 490,000 vs. 420,000), Viewers 12-34 (+36% - 685,000 vs. 502,000) and Females 12-34 (+31% - 582,000 vs. 444,000).

· Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

Surging by double-digit percent margins over its lead-in to post 3-week highs, "Baby Daddy" stood as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (545,000), Women 18-34 (437,000) and Women 18-49 (606,000), and also ranked a dominant #1 in the time period in Viewers 12-34 (720,000) and Females 12-34 (601,000). Furthermore, "Baby Daddy" ranked as Wednesday's #1 scripted cable TV telecast in Prime in Females 12-34 and was the day's #2 scripted cable TV telecast in Women 18-34.

Summer 2012 to date, "Baby Daddy" is pacing as the #1 new cable comedy in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.

· "Baby Daddy" built on its "Melissa & Joey" lead-in across all target demos, including by double-digit percent margins in Adults 18-34 (+11% - 545,000 vs. 490,000), Women 18-34 (+10% - 437,000 vs. 399,000), Adults 18-49 (+12% - 793,000 vs. 709,000) and Women 18-49 (+15% - 606,000 vs. 528,000).

· Launch to date, "Baby Daddy" is tracking as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 18% in Total Viewers (1.32 million vs. 1.12 million), by 28% in Adults 18-34 (545,000 vs. 425,000), by 17% in Women 18-34 (437,000 vs. 373,000), by 12% in Adults 18-49 (793,000 vs. 707,000), by 29% in Viewers 12-34 (720,000 vs. 560,000) and by 25% in Females 12-34 (601,000 vs. 480,000).

· "Baby Daddy" gains notably based on a full week of viewing, surging to 2.0 million Total Viewers (+47%) and to nearly 1.2 million Adults 18-49 (+46%).

Source: NTI, U.S. ratings, 8/15/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/15/12; "BD" launch to date: 6/20/12-8/15/12. Season to date TP ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/12/12.





  [august 2012]  
S
M
T
W
T
F
S
   


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[12/13/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Holds Onto Top Spot for FOX
The network leads the evening in total viewers and adults 18-49.

[12/12/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Demos for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/11/19 - 08:15 AM]
Tuesday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
A special "The Masked Singer" helps put FOX in front in the key demographic.

[12/10/19 - 10:30 AM]
"The Irishman" Was Watched by 26,404,081 Accounts Globally - Within Its First 7 Days on Netflix
The streaming service dropped another viewership number on social media this morning.

[12/10/19 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Onto Top Spots
The network takes home top honors in total viewers and adults 18-49.

[12/09/19 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The network once again takes home top honors in total viewers and adults 18-49.

[12/08/19 - 08:56 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Showdown
The network's Big Ten Football Championship Game tops the ACC Championship Game on ABC.

[12/07/19 - 10:50 AM]
ABC Airs Most-Watched Pac-12 Championship Since 2014
ESPN spins the numbers for Friday, December 6.

[12/07/19 - 08:39 AM]
Friday's Broadcast Ratings: Pac-12 Football Championship Puts ABC on Top
The Alphabet takes home the adults 18-49 crown last night.

[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.