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[08/16/12 - 08:29 AM]
ABC's "20/20" is #1 at 10pm with Summer Highs
ABC spins the numbers for Wednesday, August 15.
[via press release from ABC]

ABC's "20/20" is #1 at 10pm with Summer Highs

Building on its lead-in at 10pm and hitting summer highs for the ABC in the time period, A Special Edition of 20/20 ranked #1 during the hour with Adults 18-49 and Adults 25-54. From losing weight to looking great to pampered pets to designer shoes, ABC's 20/20 took a look at the latest and greatest obsessions. The program included previously aired segments.

· Boosting its slot week to week by 46% in Total Viewers, by 63% in Adults 18-49 and by 78% in Adults 25-54, 20/20 scored ABC's highest ratings in the hour this summer in both key Adult measures.

Quick Take for Wednesday, August 15, 2012 (Fast Affiliate Live + Same Day Ratings)

Building on its Lead-in at 10pm, "A Special Edition of 20/20" Ranks No. 1 in its Slot And Scores Summer Highs for ABC in the Hour with Adults 18-49 and Adults 25-54

"A Special Edition of 20/20" (10:00-11:00 p.m.)

Building on its lead-in at 10:00 p.m. and hitting summer highs for ABC in the time period, "A Special Edition of 20/20" ranked No. 1 during the hour with Adults 18-49 (1.3/4-tie) and Adults 25-54 (1.6/4-tie). From losing weight to looking great to pampered pets to designer shoes, ABC's "20/20" took a look at the latest and greatest obsessions. The program included previously aired segments.

· Boosting its slot week to week by 46% in Total Viewers (4.1 million vs. 2.8 million), by 63% in Adults 18-49 (1.3/4 vs. 0.8/2) and by 78% in Adults 25-54 (1.6/4 vs. 0.9/2), "20/20" scored ABC's highest ratings in the hour this summer in both key Adult measures.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 08/15/12.





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