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[08/17/12 - 08:48 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with FOX
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, august 16, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX are approximate.]

CBS (6.25 million viewers, #1; adults 18-49: 1.8, #T1) was the most-watched network on Thursday thanks to its mix of "The Big Bang Theory" (8.09 million viewers, #1; adults 18-49: 2.1, #2), "Two and a Half Men" (6.85 million viewers, #2; adults 18-49: 1.9, #3), "Big Brother 14" (6.31 million viewers, #3; adults 18-49: 2.3, #1) and "Person of Interest" (4.97 million viewers, #8; adults 18-49: 1.1, #9).

Sharing the demo crown however was FOX (5.01 million viewers, #2; adults 18-49: 1.8, #T1) and its coverage of "NFL Preseason: Cincinnati at Atlanta" (5.01 million viewers, #6; adults 18-49: 1.8, #4).

Next up was ABC (4.64 million viewers, #3; adults 18-49: 1.4, #3) with its all-original lineup of "Wipeout" (5.47 million viewers, #4; adults 18-49: 1.6, #5), "Time Machine Chefs" (3.46 million viewers, #10; adults 18-49: 1.2, #T7) and "Rookie Blue" (4.99 million viewers, #7; adults 18-49: 1.3, #6).

Meanwhile, NBC (4.16 million viewers, #4; adults 18-49: 1.0, #4) offered up repeats of "The Office" (3.40 million viewers, #11; adults 18-49: 1.0, #T10) and "Parks & Recreation" (2.93 million viewers, #12; adults 18-49: 1.0, #T10) followed by the return of "Saving Hope" (4.18 million viewers, #9; adults 18-49: 0.9, #12) and "Rock Center With Brian Williams" (5.15 million viewers, #5; adults 18-49: 1.2, #T7).

And finally, night two of "Oh Sit!" (0.91 million viewers, #13; adults 18-49: 0.3, #T13) and the premiere of "The Next" (0.85 million viewers, #14; adults 18-49: 0.3, #T13) on The CW (0.88 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
50.00% - Saving Hope (vs. 7/26/12)
50.00% - Rock Center With Brian Williams (vs. 7/26/12)
9.52% - Big Brother 14
-5.88% - Wipeout
-13.33% - Rookie Blue

Year-to-year changes (adults 18-49):
+33.33% - Rock Center With Brian Williams (vs. Law & Order: Special Victims Unit (Repeat))
+8.33% - Rookie Blue
0.00% - The Next (vs. Plain Jane (Repeat))
-7.69% - Time Machine Chefs (vs. Expedition Impossible)
-10.00% - Saving Hope (vs. The Office (Repeat)/30 Rock (Repeat))
-15.79% - Wipeout
-23.33% - Big Brother 14
-25.00% - Oh Sit! (vs. The Vampire Diaries (Repeat))

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

·At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/18/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX are approximate. Due to local NFL preseason preemptions, Fast Nationals for CBS are inflated.

FOX (8.36 million viewers, #1; adults 18-49: 3.0, #1) was the network to beat on Thursday with its coverage of the "NFL Preseason: Philadelphia vs. Pittsburgh" (8.36 million viewers, #1; adults 18-49: 3.0, #T1).

CBS (6.95 million viewers, #2; adults 18-49: 2.0, #2) then claimed the silver with its mix of "The Big Bang Theory" (7.30 million viewers, #3; adults 18-49: 1.9, #T3), "Rules of Engagement" (6.50 million viewers, #5; adults 18-49: 1.9, #T3), "Big Brother 13" (7.97 million viewers, #2; adults 18-49: 3.0, #T1) and "The Mentalist" (5.99 million viewers, #6; adults 18-49: 1.2, #T7).

Next up was ABC (5.30 million viewers, #3; adults 18-49: 1.5, #3) with its all-original lineup of "Wipeout" (6.70 million viewers, #4; adults 18-49: 1.9, #T3), "Expedition Impossible" (4.58 million viewers, #8; adults 18-49: 1.3, #6) and "Rookie Blue" (4.63 million viewers, #7; adults 18-49: 1.2, #T7).

Meanwhile, NBC (2.51 million viewers, #4; adults 18-49: 0.8, #4) was out of the hunt with its repeat mix of "Community" (2.17 million viewers, #12; adults 18-49: 0.6, #13), "Parks & Recreation" (1.83 million viewers, #13; adults 18-49: 0.7, #12), "The Office" (2.51 million viewers, #10; adults 18-49: 1.0, #T9), "30 Rock" (2.45 million viewers, #11; adults 18-49: 1.0, #T9) and "Law & Order: Special Victims Unit" (3.05 million viewers, #9; adults 18-49: 0.9, #11).

And finally, rebroadcasts of "The Vampire Diaries" (1.12 million viewers, #14; adults 18-49: 0.4, #14) and "Plain Jane" (0.92 million viewers, #15; adults 18-49: 0.3, #15) on The CW (1.02 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.

Week-to-week changes (adults 18-49): Wipeout (0.0%), Big Brother 13 (-6.3%), Rookie Blue (-14.3%), Expedition Impossible (-18.8%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets (with Kansas City currently delayed), household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.0/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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