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[08/18/12 - 09:19 AM]
Friday's Broadcast Ratings: FOX Wins Demo Crown with NFL Preseason
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 17, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (4.90 million viewers, #2; adults 18-49: 1.6, #1) topped the demo chart on Friday with its coverage of "NFL Preseason: Detroit at Baltimore" (4.90 million viewers, #4; adults 18-49: 1.6, #1).

ABC (5.23 million viewers, #1; adults 18-49: 1.4, #2) however was the most-watched network with repeats of "Shark Tank" (4.54 million viewers, #6; adults 18-49: 1.2, #5), "20/20" (5.74 million viewers, #1; adults 18-49: 1.5, #T2) and another "20/20" (5.50 million viewers, #2; adults 18-49: 1.5, #T2).

Next up was NBC (3.83 million viewers, #4; adults 18-49: 0.9, #3) with rebroadcasts of "America's Got Talent" (3.84 million viewers, #8; adults 18-49: 0.9, #6) and "Grimm" (2.55 million viewers, #10; adults 18-49: 0.7, #T8) followed by the return of "Dateline NBC" (5.11 million viewers, #3; adults 18-49: 1.3, #4).

Meanwhile, CBS (4.16 million viewers, #3; adults 18-49: 0.7, #4) offered up its new special "Teachers Rock" (3.32 million viewers, #9; adults 18-49: 0.6, #10) alongside repeats of "CSI: NY" (4.28 million viewers, #7; adults 18-49: 0.7, #T8) and "Blue Bloods" (4.89 million viewers, #5; adults 18-49: 0.8, #7).

And finally, repeats of "Nikita" (1.25 million viewers, #11; adults 18-49: 0.4, #T11) and another "Nikita" (1.08 million viewers, #12; adults 18-49: 0.4, #T11) on The CW (1.16 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.

Week-to-week changes (adults 18-49):
+13.04% - Dateline NBC (vs. 7/20/12)

Year-to-year changes (adults 18-49):
-18.75% - Dateline NBC
-57.14% - Teachers Rock (vs. Flashpoint)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/19/11):

NBC (5.09 million viewers, #2; adults 18-49: 1.4, #T1) and FOX (4.04 million viewers, #4; adults 18-49: 1.4, #T1) split top honors on Friday as the latter offered up its coverage of "NFL Preseason: Falcons/Jaguars" (4.04 million viewers, #7; adults 18-49: 1.4, #T2).

The Peacock then offered up new episodes of "Friends With Benefits" (3.09 million viewers, #9; adults 18-49: 0.9, #T8) and "Dateline NBC" (6.09 million viewers, #2; adults 18-49: 1.6, #1).

CBS (6.21 million viewers, #1; adults 18-49: 1.2, #4) however was the most-watched network thanks to the season finale of "Flashpoint" (6.87 million viewers, #1; adults 18-49: 1.4, #T2) followed by repeats of "CSI: NY" (6.00 million viewers, #3; adults 18-49: 1.1, #T6) and "Blue Bloods" (5.75 million viewers, #4; adults 18-49: 0.9, #T8).

Next up was ABC (4.51 million viewers, #3; adults 18-49: 1.3, #3) with its mix of "Shark Tank" (4.85 million viewers, #6; adults 18-49: 1.3, #5), "Karaoke Battle USA" (3.82 million viewers, #8; adults 18-49: 1.1, #T6) and "20/20" (4.87 million viewers, #5; adults 18-49: 1.4, #T2).

And finally, repeats of "Nikita" (1.03 million viewers, #10; adults 18-49: 0.4, #T10) and "Supernatural" (0.95 million viewers, #11; adults 18-49: 0.4, #T10) on The CW (0.99 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Friends With Benefits (50.0%), Dateline NBC (33.3%), Karaoke Battle USA (10.0%), 20/20 (7.7% vs. 8/5/11), Flashpoint (-6.7%).

In late-night metered market ratings (via NBC's press release):

Not available at press time.

Source: Nielsen Media Research





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