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Ratings Highlights for Monday, August 20, 2012
Final National Ratings
"The Secret Life of the American Teenager" Garners 4-Week Highs, Ranking
as the #1 Scripted Cable TV Telecast at 8 O'Clock in Target Demos
Summer Finale of "Bunheads" is the Series #2 Telecast on Record in Women 18-34 and Hits 4-Week Highs in Total Viewers and Core 18-49s and 12-34s;
Ranks as Cable TV's #2 Scripted Telecast at 9 O'Clock
"Secret Life" and "Bunheads" Soar to Over 2 Million Total Viewers
Based on Full Week of Viewing
"The Secret Life of the American Teenager" (8:00-9:00 p.m.)
In its penultimate telecast ahead of next week's summer finale, "The Secret Life of the American Teenager" posted 4-week highs in Total Viewers (1.41 million), Adults 18-34 (531,000), Women 18-34 (411,000), Adults 18-49 (756,000), Women 18-49 (572,000), Viewers 12-34 (749,000) and Females 12-34 (586,000), ranking as the #1 scripted cable TV telecast in the hour in Women 18-34 and Females 12-34.
· Season 5 to date, "Secret Life" stands as cable TV's #1 scripted telecast on Mondays at 8 o'clock in Adults 18-34 and Adults 18-49, and across its target female demos 18-34, 18-49 and 12-34.
· "Secret Life" surges by double-digit percentages based on a full week of viewing to over 2.1 million Total Viewers (+47%) and more than 1.3 million Adults 18-49 (+53%).
"Bunheads" (8:00-9:00 p.m.)
The summer finale of "Bunheads" stood as the series' #2 telecast on record in Women 18-34 (355,000), and hit 4-week highs in Total Viewers (1.50 million), Adults 18-49 (750,000), Women 18-49 (577,000), Viewers 12-34 (608,000) and Females 12-34 (533,000). At 9 p.m., "Bunheads" was cable TV's #2 telecast in Females 12-34 and the #2 scripted cable TV telecast in Women 18-34.
· Based on a full week of viewing, "Bunheads" soared to over 2 million Total Viewers (+45%) and to more than 1 million Adults 18-49 (+50%).
Source: NMR, US Ratings. SLAT SN 5 to date, Bunheads, SN 1: 6/11/12-8/20/12, Live + Same Day; L7 ratings: 6/11/12-7/30/12.
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