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[08/21/12 - 11:23 AM]
FOX Weekly Ratings - Network Wins First Week Out of the Summer Olympics
FOX spins the numbers for the week of August 13-19.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 13 - 19, 2012

FOX WINS FIRST WEEK OUT OF THE SUMMER OLYMPICS

Network Ranks No. 1 Across All Key Adult Demos, Wins Five of Seven Nights

FOX dominated the first week after the Summer Olympics with wins on five of seven nights last week (Monday through Friday), thanks to the strong returns of HELL'S KITCHEN, MASTERCHEF and SO YOU THINK YOU CAN DANCE and the series premiere of HOTEL HELL - this summer's highest-rated series debut among Adults 18-49. FOX ranked No. 1 last week across all key adult demos as well as Teens, Women 18-49, Women 18-34, Men 18-49, Men 18-34 and Men 25-54.

Overall, last week FOX had:

· 9 of the Top 20 programs among Adults 18-49: HELL'S KITCHEN-MON (No. 3), MASTERCHEF-TUE (No. 4 tie), HOTEL HELL-SP 8/14 (No. 8 tie), FAMILY GUY-SUN 9:30PM (No. 11 tie), HOTEL HELL (No. 13), SO YOU THINK YOU CAN DANCE (No. 14 tie), FAMILY GUY (No. 14 tie), NFL ON FOX PRESEASON GAME 1 (No. 17 tie) and THE SIMPSONS-SUN 8:30PM (No. 20).

· 10 of the Top 20 programs among Adults 18-34: MASTERCHEF-TUE (No. 2 tie), HELL'S KITCHEN-MON (No. 2 tie), FAMILY GUY-SUN 9:30PM (No. 4), FAMILY GUY (No. 5), HOTEL HELL-SP 8/14 (No. 7 tie), HOTEL HELL (No. 9 tie), THE SIMPSONS-SUN 8:30PM (No. 9 tie), SO YOU THINK YOU CAN DANCE (No. 11 tie), THE SIMPSONS (No. 13 tie) and NFL ON FOX PRESEASON GAME 1 (No. 17).

· 11 of the Top 20 programs among Teens: FAMILY GUY-SUN 9:30PM (No. 3), FAMILY GUY (No. 4), HELL'S KITCHEN-MON (No. 5 tie), THE SIMPSONS-SUN 8:30PM (No. 7), THE SIMPSONS (No. 9 tie), HOTEL HELL-SP 8/14 (No. 9 tie), THE CLEVELAND SHOW (No. 9 tie), HOTEL HELL (No. 15 tie), SO YOU THINK YOU CAN DANCE (No. 15 tie), NFL ON FOX PRESEASON GAME 1 (No. 15 tie) and MASTERCHEF-TUE (No. 20 tie).

· 2 of the Top 20 programs among Total Viewers: HELL'S KITCHEN-MON (No. 8) and MASTERCHEF-TUE (No. 14).

Nightly and Program Highlights

MONDAY

8:00-9:00 HOTEL HELL (P): (Adults 18-49: 1.9/6, 5.1 Mil Total Viewers)

9:00-10:00 HELL'S KITCHEN: (Adults 18-49: 2.7/7, 6.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.3/7, 5.9 Mil Total Viewers)

With the premiere of HOTEL HELL and the return of HELL'S KITCHEN, FOX won Monday night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens. In fact, FOX outperformed the No. 2 network of the night, NBC by +28% in Adults 18-49 (2.3/7 vs. 1.8/5) and +43% in Adults 18-34 (2.0/7 vs. 1.4/5).

HOTEL HELL posted a 1.9/6 at 8pm, the highest rated debut on any network this summer among Adults 18-49.

HOTEL HELL won its hour among Adults 18-49, Adults 18-34 and Adults 25-54 beating ABC's Bachelor Pad and NBC's premiere of Stars Earn Stripes in head to head competition. HOTEL HELL also built in its second half hour, growing +11% in Adults 18-49 (1.8 > 2.0) and by +10% in Total Viewers (4.9 > 5.4 Mil.).

HELL'S KITCHEN followed with a 2.7/7, up +4% from its last Monday original telecast in Adults 18-49 (Mon/8pm 7/23/12, 2.6/8). HELL'S KITCHEN won its 9pm hour among Adults 18-49, Adults 18-34, Adults 25-54 and Total Viewers. In addition, HELL'S KITCHEN was the No. 1 program of the night among Adults 18-49, Adults 18-34, Adults 25-54 and Total Viewers.

TUESDAY

8:00-9:00 HOTEL HELL (S): (Adults 18-49: 2.1/7, 5.1 Mil Total Viewers)

9:00-10:00 MASTERCHEF: (Adults 18-49: 2.4/7, 5.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.3/7, 5.4 Mil Total Viewers)

FOX ranked No. 1 on Tuesday night among Adults 18-49 (tie) and Adults 18-34. FOX outperformed the No. 2 network of the night, NBC by +25% in Adults 18-34 (2.0/7 vs. 1.6/6).

The Tuesday premiere of HOTEL HELL posted a 2.1/7 at 8pm, up +11% from its Monday premiere (vs. 1.9/6) among Adults 18-49. HOTEL HELL ranked No. 2 in its hour among Adults 18-49 and No. 1 among Adults 18-34.

HOTEL HELL also built in its second half hour, growing +15% in Adults 18-49 (2.0 > 2.3) and by +8% in Total Viewers (4.9 > 5.3 Mil.).

At 9pm, MASTERCHEF delivered a 2.4/7 at 9p and was the No. 1 program of the night among Adults 18-34.

WEDNESDAY

8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18 49: 1.8/5, 4.8 Mil Total Viewers)

On Wednesday, FOX won the night in Adults 18-49 and Adults 18-34.

Despite a hiatus during the Olympics, SO YOU THINK YOU CAN DANCE posted a 1.8/5, up +6% from its last original among Adults 18-49 (7/25/12, 1.7/5). SO YOU THINK YOU CAN DANCE was the highest rated program of the night in Women 18-34.

THURSDAY

8:00-8:06 NFL PRE-SEASON PRE-GAME #1 (S): (Adults 18-49: 1.4/5, 3.8 Mil Total Viewers)

8:06-11:34 NFL PRE-SEASON GAME #1 (S): (Adults 18-49: 1.7/6, 4.7 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 1.8/6, 5.0 Mil Total Viewers)

FOX won Thursday night among Adults 18-49, Adults 18-34 and Teens.

The NFL PRE-SEASON PRE-GAME #1 posted a 1.4/5. The NFL PRE-SEASON GAME #1: CINCINNATI AT ATLANTA (S) posted 1.7/6 in Adults 18-49 and was the highest rated program of the night in all key male demos.

FRIDAY

8:00-8:06 NFL PRE-SEASON PRE-GAME #2 (S): (Adults 18-49: 0.9/4, 3.3 Mil Total Viewers)

8:06-11:34 NFL PRE-SEASON GAME #2 (S): (Adults 18-49: 1.3/5, 4.0 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 1.3/5, 4.1 Mil Total Viewers)

On Friday, FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens.

The NFL PRE-SEASON PRE-GAME #2 posted a 0.9/4.

The NFL PRE-SEASON GAME #2: DETROIT AT BALTIMORE (S) delivered a 1.3/5 in Adults 18-49 and was the highest rated program of the night among Adults 18-49 (tie), Adults 18-34, Teens and all key male demos.

SATURDAY

8:00-8:31 COPS (R): (Adults 18-49: 0.7/3, 2.5 Mil Total Viewers)

8:31-9:00 COPS 2 (R): (Adults 18-49: 0.7/3, 2.7 Mil Total Viewers)

9:00-10:00 MOBBED (R): (Adults 18-49: 0.4/2, 1.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.6/2, 2.0 Mil Total Viewers)

FOX ranked No. 1 for the night among Adults 18-34 and No. 3 in Adults 18-49 with encores of COPS (0.7/3), COPS 2 (0.7/3) and MOBBED (0.4/2).

SUNDAY

7:00-7:30 AMERICAN DAD (R): (A18 49: 0.8/3, 1.7 Mil Total Viewers)

7:30-7:59 THE CLEVELAND SHOW (R): (A18 49: 1.0/3, 2.1 Mil Total Viewers)

7:59-8:29 THE SIMPSONS (R): (A18 49: 1.4/4, 3.2 Mil Total Viewers)

8:29-8:59 THE SIMPSONS (R): (A18 49: 1.5/4, 3.5 Mil Total Viewers)

8:59-9:31 FAMILY GUY (R): (A18 49: 1.8/5, 3.8 Mil Total Viewers)

9:31-10:00 FAMILY GUY (R): (A18 49: 2.0/5, 4.1 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18 49: 1.4/4, 3.1 Mil Total Viewers)

With its animated repeats FOX ranked No. 2 for the night in Adults 18-49 and Adults 18-34 and No. 1 in Teens: AMERICAN DAD (0.8/3), CLEVELAND (1.0/3), THE SIMPSONS 8p (1.4/4), THE SIMPSONS 8:30p (1.5/4), FAMILY GUY 9p (1.8/5), FAMILY GUY 9:30p (2.0/5). The encore FAMILY GUY at 9:30p was the highest rated program of the night in Teens and tied as highest in Women 18-34.

AUGUST 13 - 19, 2012

TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.6/5 FOX 1.4/6 FOX 4.3
ABC 1.0/3 ABC 0.7/3 ABC 3.7
CBS 1.1/4 CBS 0.6/2 CBS 5.1
NBC 1.5/5 NBC 1.1/4 NBC 5.2

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [august 2012]  
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M
T
W
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· AMERICAN DAD (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· HELL'S KITCHEN (FOX)
· HOTEL HELL (FOX)
· MASTERCHEF (FOX)
· MOBBED (FOX)
· SIMPSONS, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)





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