TV One's "R&B Divas" Propels Network to New Ratings Record
"R&B Divas" Delivers Most Watched Original Premiere in Network's History
SILVER SPRING (August 22, 2012) - TV One announced today that its newest reality series R&B Divas delivered the most watched original premiere in the history of the network. The series, airing Monday nights at 10pm, ET, tells the current real-life story of five multi-talented, beautiful R&B stars - Faith Evans, Nicci Gilbert-Daniels, Monifah Carter, Syleena Johnson and Keke Wyatt looking to reclaim their place in the musical spotlight.
The program garnered a .93 HH rating, delivering 531,000 homes and among P25-54, earned a .76 rating, delivering 479,000 viewers. Nearly 900,000 total viewers tuned into R&B Divas last night during the premiere and encore airings.
Toni Judkins, TV One EVP of Programming and Production remarked, "We were confident in the quality of production and that the compelling storytelling deriving from the Divas' willingness to present their lives so openly and honestly would result in an entertaining series. We're pleased that the ratings reflect the viewers' interest in and support of the show and TV One."
Wonya Lucas, TV One President and CEO commented, "As TV One continues to invest in original programming that reflects the breadth and depth of true Black life, it is encouraging to see the strong viewer response to quality entertainment programming."
The eight-episode, one-hour series is filmed primarily in Atlanta, with additional shooting in Washington, DC, New York and New Orleans. The series is produced for TV One by Thinkfactory Media, Executive Producers are Adam Reed, Adam Freeman, Phil Thornton, and Leslie Greif. Co-Executive Producers are Nicci Gilbert-Daniels, Faith Evans, Paul Coy Allen, and Aaron Fishman. Executive in charge of production for TV One is Jubba Seyyid.
Connect with R&B Divas: Facebook: http://www.facebook.com/RandBDivasTVOne . Twitter: #RandBDivas. Show Theme Song "Lovin Me" and Faith Evans single "Tears of Joy" can be streamed here: [http://soundcloud.com/eone-music/r-b-divas-lovin-me-feat-faith]
Launched in January 2004, TV One (www.tvone.tv)serves more than 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.
Source: Nielsen 8/20/2012 10-11P (Fast Nationals)