or


[08/22/12 - 02:27 PM]
Disney XD's "TRYathalon" Summer Event Reaches Nearly 4 Million Unique Total Viewers
Disney XD spins the numbers for the week of August 13-19.

[via press release from Disney XD]

Disney XD's "TRYathalon," Part of 'Disney's Magic of Healthy Living,' Reaches Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11

~Is Disney XD's #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens 9-14

Disney XD's summer event, "TRYathalon," part of 'Disney's Magic of Healthy Living' program that inspires kids and families to lead healthier lifestyles through nutritious eating and physical activity, ranked as Disney XD's #1 telecast of the week in Total Viewers (825,000), Kids 6-14 (599,000/1.7 rating), Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the network's #1 non-scripted program ever among target Kids 6-11 demos and Tweens 9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique Total Viewers, including more than 2.2 million unique Kids 2-11.

The special gained viewers throughout the hour, peaking with 926,000 Total Viewers (+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.

Disney XD's "TRYathalon" featured professional athletes -- two Olympic Gold Medalists, the WNBA's Candice Parker (Los Angeles Sparks) and NBA's Kevin Love (Minnesota Timberwolves), plus the NFL's Arian Foster (Houston Texans) -- who coached young stars from the network's hit original series, "Kickin' It," "Lab Rats" and "Pair of Kings." The actors were teamed with three viewers to compete in fun challenges that tested their skills and teamwork.

On DisneyXD.com/TRY, users participated in the new 'TRYit Challenger' in which kids and parents pledged to challenge themselves in new ways, such as trying new dance moves or adding fruit to a meal. Online the "TRYathalon" site captured nearly 130,000 page views, including 92,827 for featured game 'Summer TRYathalon Mash-up' which netted 89,353 games starts.

About Disney XD

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

About 'Disney Magic of Healthy Living'

Disney's Magic of Healthy Living partners with parents to inspire kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun. For more information, please visit www.thewaltdisneycompany.com/mohl

Source: NTI, U.S. ratings, Live + Same Day: 8/13/12-8/19/12; Reach: The Nielsen Company, National TV Toolbox, 6 minute qualifier; Online: Omniture for Game Starts/Page Views.





  [august 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)









most recent ratings | view all posts
[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 09:19 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Tops Demo Race for NBC
The season premiere leads the night among adults 18-49.

[05/26/15 - 08:46 AM]
ABC Is No. 1 on Memorial Day in Total Viewers, Adults 18-34 and Women 18-34
ABC spins the numbers for Monday, May 25.

[05/26/15 - 08:44 AM]
6.0 Overnight Rating for NBA Western Conference Finals Game 4 is Up 46 Percent from Last Time on ESPN
ESPN spins the numbers for Monday, May 25.

[05/26/15 - 08:18 AM]
Two-Hour Season Premiere of "American Ninja Warrior" Is the #1 Show of The Night in 18-49 and Total Viewers
NBC spins the numbers for Monday, May 25.

[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/25/15 - 08:30 AM]
NBC Ties for #2 Among the Big 4 Networks in the 18-49 Demo
NBC spins the numbers for Sunday, May 24.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.