Disney XD's "TRYathalon," Part of 'Disney's Magic of Healthy Living,'
Reaches Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11
~Is Disney XD's #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens 9-14
Disney XD's summer event, "TRYathalon," part of 'Disney's Magic of Healthy Living' program that inspires kids and families to lead healthier lifestyles through nutritious eating and physical activity, ranked as Disney XD's #1 telecast of the week in Total Viewers (825,000), Kids 6-14 (599,000/1.7 rating), Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the network's #1 non-scripted program ever among target Kids 6-11 demos and Tweens 9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique Total Viewers, including more than 2.2 million unique Kids 2-11.
The special gained viewers throughout the hour, peaking with 926,000 Total Viewers (+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.
Disney XD's "TRYathalon" featured professional athletes -- two Olympic Gold Medalists, the WNBA's Candice Parker (Los Angeles Sparks) and NBA's Kevin Love (Minnesota Timberwolves), plus the NFL's Arian Foster (Houston Texans) -- who coached young stars from the network's hit original series, "Kickin' It," "Lab Rats" and "Pair of Kings." The actors were teamed with three viewers to compete in fun challenges that tested their skills and teamwork.
On DisneyXD.com/TRY, users participated in the new 'TRYit Challenger' in which kids and parents pledged to challenge themselves in new ways, such as trying new dance moves or adding fruit to a meal. Online the "TRYathalon" site captured nearly 130,000 page views, including 92,827 for featured game 'Summer TRYathalon Mash-up' which netted 89,353 games starts.
About Disney XD
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.
About 'Disney Magic of Healthy Living'
Disney's Magic of Healthy Living partners with parents to inspire kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun. For more information, please visit www.thewaltdisneycompany.com/mohl
Source: NTI, U.S. ratings, Live + Same Day: 8/13/12-8/19/12; Reach: The Nielsen Company, National TV Toolbox, 6 minute qualifier; Online: Omniture for Game Starts/Page Views.