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[08/27/12 - 09:07 AM]
Sunday's Broadcast Ratings: NFL Preseason Tops Again, This Time for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, august 26, 2012)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX (from 7-7:30p) and NBC (for the night) are approximate.]

NBC (7.70 million viewers, #1; adults 18-49: 2.5, #1) took home top honors on Sunday with its coverage of the "Madden NFL 13 Pigskin Pro-Am" (4.33 million viewers, #8; adults 18-49: 1.4, #8) and "NFL Preseason: Carolina at N.Y. Jets" (8.82 million viewers, #1; adults 18-49: 2.9, #1).

The silver then went to FOX (4.04 million viewers, #3; adults 18-49: 1.8, #2) with its mix of "NFL Overrun" (5.35 million viewers, #5; adults 18-49: 2.0, #T3) "The Cleveland Show" (2.87 million viewers, #14; adults 18-49: 1.2, #T9), "The Simpsons" (3.80 million viewers, #12; adults 18-49: 1.7, #7), another "The Simpsons" (3.94 million viewers, #11; adults 18-49: 1.8, #6), "Family Guy" (4.17 million viewers, #9; adults 18-49: 2.0, #T3) and another "Family Guy" (4.10 million viewers, #10; adults 18-49: 1.9, #5).

Next up was CBS (6.40 million viewers, #2; adults 18-49: 1.4, #3) and its combination of "60 Minutes" (8.43 million viewers, #2; adults 18-49: 1.2, #T9), "Big Brother 14" (7.32 million viewers, #3; adults 18-49: 2.5, #2), "The Good Wife" (4.34 million viewers, #7; adults 18-49: 0.8, #T13) and "The Mentalist" (5.51 million viewers, #4; adults 18-49: 1.0, #12).

And finally, repeats of "America's Funniest Home Videos" (5.34 million viewers, #6; adults 18-49: 1.2, #T9), "Once Upon a Time" (3.23 million viewers, #13; adults 18-49: 0.8, #T13) and "Extreme Makeover: Weight Loss Edition" (2.48 million viewers, #15; adults 18-49: 0.8, #T13) on ABC (3.38 million viewers, #4; adults 18-49: 0.9, #4) rounded out the night.

Week-to-week changes (adults 18-49):
+9.09% - 60 Minutes
+8.70% - Big Brother 14

Year-to-year changes (adults 18-49):
+20.00% - 60 Minutes (vs. 60 Minutes (Repeat))
-13.79% - Big Brother 14


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/28/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for NBC are approximate.]

NBC (7.35 million viewers, #1; adults 18-49: 2.5, #1) was the network to beat on Sunday with its mix of "NFL '12 Pigskin Pro-Am" (4.19 million viewers, #9; adults 18-49: 1.2, #8), "NFL Preseason Pre-Game" (8.17 million viewers, #2; adults 18-49: 2.6, #3) and "NFL Preseason: Saints/Raiders" (8.44 million viewers, #1; adults 18-49: 2.9, #T1).

ABC (5.96 million viewers, #2; adults 18-49: 1.5, #2) then snagged a distant second with its lineup of "America's Funniest Home Videos" (6.34 million viewers, #5; adults 18-49: 1.4, #6), "Extreme Makeover: Home Edition" (5.54 million viewers, #7; adults 18-49: 1.3, #7) and "20/20: The Sixth Sense" (5.98 million viewers, #6; adults 18-49: 1.6, #4).

Next up was CBS (5.94 million viewers, #3; adults 18-49: 1.4, #3) with its combination of "60 Minutes" (7.90 million viewers, #3; adults 18-49: 1.0, #T11), "Big Brother 13" (7.75 million viewers, #4; adults 18-49: 2.9, #T1), "The Good Wife" (3.71 million viewers, #10; adults 18-49: 0.7, #16) and "CSI: Miami" (4.42 million viewers, #8; adults 18-49: 0.8, #T13).

And finally, repeats of "American Dad" (1.77 million viewers, #16; adults 18-49: 0.8, #T13), "Bob's Burgers" (1.83 million viewers, #15; adults 18-49: 0.8, #T13), "The Simpsons" (2.73 million viewers, #12; adults 18-49: 1.1, #T9), "The Cleveland Show" (2.58 million viewers, #13; adults 18-49: 1.1, #T9) and "Family Guy" (3.22 million viewers, #11; adults 18-49: 1.5, #5) led into a new "In The Flow with Affion Crockett" (2.06 million viewers, #14; adults 18-49: 1.0, #T11) on FOX (2.37 million viewers, #4; adults 18-49: 1.1, #4).

Week-to-week changes (adults 18-49): Big Brother 13 (-12.1%), In The Flow with Affion Crockett (-16.7%).

Source: Nielsen Media Research





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