"Married to Jonas" Grows in its Second Week on E!
"The Kardashians" More Than Keep Up
Week 2 of Married to Jonas from 10pm-10:30pm Aug. 26 enjoyed strong gains over its prior week series premiere across all key measures, averaging 2.0 million Total Viewers, and 1.3 million Adults 18-49, and posting a 1.64 HHLD rating.
Married to Jonas also posted double-digit time period gains at 10pm versus its prior week series premiere with all key measures, highlighted by gains of +45% with Adults 18-49, +39% with Women 18-49, +34% with Adults 18-34 and +30% with Women 18-34. Married to Jonas ranked as the most watched program in its time period among Women 18-34 against all television competition from 10pm-10:30pm-- broadcast, cable & pay cable combined.
Sunday's new Keeping up with the Kardashians from 9pm-10pm, averaged 3.4 million Total Viewers, ranking as the highest-rated (2.60 HHLD) and most-watched show with key measures Adults 18-49 (2.3 mil), Adults 18-34 (1.4 mil), Women 18-49 (1.7 mil), and Women 18-34 (1.0 mil) for all of Sunday evening against all other ad-supported cable networks. Additionally among Women 18-34, Keeping Up with the Kardashians ranked as the most watched program with that demo for the entire day on Sunday against all television competition-- broadcast, cable & pay cable combined.