or


[08/28/12 - 10:10 AM]
Scorching "Dog Days of Summer" Event Drives Best-Ever Week on the Hub TV Network, Capping Best-Ever Month of Audience Deliveries
The Hub spins the numbers for the week of August 20-26 plus the summer to date.

[via press release from The Hub]

SCORCHING "DOG DAYS OF SUMMER" EVENT DRIVES BEST-EVER WEEK ON THE HUB TV NETWORK, CAPPING BEST-EVER MONTH OF AUDIENCE DELIVERIES

Network Closes Summer Season with Significant Across-the-Board Growth And Momentum in Key Demographics

LOS ANGELES - The success of Hub TV Network's "Dog Days of Summer" programming event during the week of August 20-26 drove the network to its best weekly audience delivery in the history of the network and capped an August that delivered the best-ever monthly performance among all key demographics. The record-setting week and month closed a summer that saw significant progressive growth every month throughout the season.

The Hub TV's "Dog Days of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), featured a prime time lineup of popular dog-related movies including "Hotel For Dogs," "Air Bud 3: World Pup," "Scooby-Doo," "Air Bud 4: Seventh Inning Fetch," "Scooby-Doo 2: Monsters Unleashed," and a Saturday marathon of the series "Pound Puppies" and the movie "Air Bud 3: World Pup."

For the month of August The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time, with high double-digit increases among key demographics versus one year ago. (See below.)

For the week of August 20-26, The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time with outstanding double and triple-digit increases among key demographics versus one year ago. (See below.)

With this week's strong performance, in Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

August 2012 (All times ET)

· August 2012 marked The Hub's best-ever month in Total Day (Monday-Sunday, 6 a.m.-6 a.m.) among all key demographics including Kids 2-11 (63,000), Kids 6-11 (34,000), Women 18-49 (27,000), Adults 18-49 (50,000), Persons 2+ (141,000) and Households (97,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+80%, 63,000), Kids 6-11 (+70%, 34,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+81%, 141,000) and Households (+76%, 97,000).

· August 2012 marked The Hub's best-ever month in Prime (Monday-Sunday, 8-11 p.m.) among key demographics including Kids 2-11 (62,000), Kids 6-11 (39,000), Persons 2+ (193,000) and Households (134,000).

· In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+59%, 62,000), Kids 6-11 (+44%, 39,000), Women 18-49 (+84%, 46,000), Adults 18-49 (+83%, 77,000), Persons 2+ (+79%, 193,000) and Households (+84%, 134,000).

Week of 8/20/12 (All times ET)

· This week marked The Hub's best- ever week in Total Day among Kids 2-11, Kids 6-11 and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+112%, 72,000), Kids 6-11 (+95%, 37,000), Women 18-49 (+87%, 28,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+101%, 153,000) and Households (+98%, 107,000).

· This week marks The Hub's best-ever Prime (Monday - Sunday, 8 p.m. - 11 p.m.) average among Kids 2-11, Kids 6-11, Persons 2+ and Households, and tied the best Prime average among Women 18-49.

· In Prime, The Hub earned year-to-year delivery gains among Kids 2-11 (+255%, 103,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+155%, 56,000), Adults 18-49 (+153%, 91,000), Persons 2+ (+218%, 267,000) and Households (+197%, 187,000).

· In Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

Week of 8/20/12 Programming Highlights (All times ET)

· The Hub's "Dog Days Of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· "Pound Puppies" (Saturday, 9:30 a.m.) was the series' best-ever telecast with Kids 6-11 (156,000), tying for the best-ever series telecast with Kids 2-11 (236,000).

· Sunday's "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.) was The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· A new episode of "Pound Puppies" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+120%, 220,000), Kids 6-11 (+287%, 120,000), Women 18-49 (+33%, 28,000), Persons 2+ (+71%, 277,000) and Households (+43%, 152,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+336%, 48,000), Kids 6-11 (+178%, 25,000), Persons 2+ (+91%, 90,000) and Households (+29%, 58,000).

Summer 2012 (All times ET)

· For the summer season (June-August), The Hub generated consecutive growth each month among Kids 2-11 (June, 51,000; July, 55,000; August, 63,000), Kids 6-11 (June, 26,000; July; 29,000; August, 34,000), Persons 2+ (June, 113,000; July; 120,000; August, 141,000) and Households (June, 78,000; July; 82,000; August, 97,000) in Total Day.

· In Total Day, The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+60%, 56,000), Kids 6-11 (+38%, 29,000), Women 18-49 (+53%, 23,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+53%, 124,000) and Households (+52%, 85,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+40%, 49,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+38%, 33,000), Adults 18-49 (+42%, 61,000), Persons 2+ (+47%, 157,000) and Households (+51%, 110,000).

(Source: Nielsen; program based dayparts; most current; 5/28/12-8/26/12 vs. 5/30/11-8/28/11; 7/30/12-8/26/12 vs. 8/1/11-8/28/11; 8/20/12-8/26/12 vs. 8/22/11-8/28/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2012]  
S
M
T
W
T
F
S
   


· KAIJUDO (HUB)





most recent ratings | view all posts
[09/12/25 - 02:43 PM]
"The Groomsmen: First Look" Launches Hallmark Channel's "Fall Into Love" Seasonal Stunt with Chart-Topping Ratings
The film was the #1 most-watched entertainment cable program on Saturday among Households, Women 18+, Persons 18+, and Total Viewers.

[09/12/25 - 05:31 AM]
ESPN Networks Deliver Most-Watched WNBA Regular Season Ever
ESPN networks aired eight of the top 10 most-watched WNBA games during the 2025 season, highlighted by its most-watched WNBA game ever - 2.7 million viewers for Chicago Sky at Indiana Fever on May 17 (ABC).

[09/10/25 - 02:09 PM]
ESPN Delivers Most Viewed Tennis Telecast of the Year and Most Viewed US Open Since 2022
The Men's Championship averaged 3 million viewers on ABC, up 82% vs. 2024 while the Women's Championship averaged 2.4 million on ESPN, up 50% vs. 2024.

[09/09/25 - 03:43 PM]
On Pace for Record Year, ESPN Formula 1 Viewership Earns 10th Event High of '25 Season
F1 races are averaging 1.4M viewers this season across ESPN, ESPN2 and ABC, ahead of the all-time series record average of 1.21M that was set in 2022.

[09/09/25 - 03:29 PM]
ABC Scores Three of the Top Four Best Audiences of College Football's Week 2; "College GameDay" Delivers Second Most-Watched Regular Season Show on Record
Michigan/Oklahoma (9.7 million viewers) was ABC's most-viewed Week 2 game since 2006.

[09/09/25 - 03:17 PM]
FOX's "Big Noon Saturday" & "Big Noon Kickoff" Up Big Through Week 2
Iowa-Iowa State scored 4,278,000 viewers on FOX, most-watched game in the noon window.

[09/09/25 - 02:26 PM]
NBC Sports Posts Largest Two-Game NFL Kickoff Weekend Audience in a Decade & Second Best All-Time, Averaging 26.5 Million Viewers Across NBC & Peacock
NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.

[09/09/25 - 02:01 PM]
FOX NFL Delivers Most-Watched Week 1 NFL Singleheader on Any Network Since 2015
17.9 million viewers tuned in to watch Sunday's FOX NFL singleheader - the most-watched Week 1 NFL singleheader on any network since 2015.

[09/09/25 - 01:43 PM]
"20/20" Ranks No. 1 Across the Board for Friday, Sept. 5
Airing against NFL competition on YouTube and U.S. Open Tennis on ESPN, "20/20" turned in its strongest Adults 25-54 performance since June and best Total Viewer and Adults 18-49 numbers since July.

[09/09/25 - 12:01 PM]
Netflix Top 10 Week of September 1: "Wednesday" Season 2 Does the Dead Dance to No. 1 in Top 10
"My Life with the Walter Boys" collectively brought in another 10.9 million views, putting the series at No. 2 on the English TV list.

[09/09/25 - 07:00 AM]
TLC's "90 Day: Hunt for Love" Draws Over 11.6M Viewers Across Platforms
The series emerged as one of the network's most-watched new titles of the year and currently ranks as the #2 freshman series on cable in 2025 to date among P/W25-54.

[09/08/25 - 02:45 PM]
The "2025 MTV Video Music Awards" Delivers Its Largest Television Audience Since 2019, Up +42% from Last Year
The telecast was seen by more than 5.5 million viewers on the CBS Television Network, simulcast on MTV and streaming on Paramount+.

[09/08/25 - 09:40 AM]
Cowboys-Eagles on NBC & Peacock Is 2nd Most-Watched NFL Kickoff Game
The exciting back-and-forth put the Eagles ahead 21-20 at halftime and averaged 34.3 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET (late second quarter) - marking the largest peak audience ever for an NFL Kickoff Game.

[09/05/25 - 09:01 AM]
ESPN Networks Command Historic Viewership with Second Most-Watched Labor Day Weekend in at Least 30 Years
From Saturday, August 30 through Monday, September 1, fans consumed 16.8 billion minutes across ABC, ESPN and ESPN2, up 25 percent year-over-year.

[09/03/25 - 04:14 PM]
"Big Noon Kickoff" Scores Monster Week 1 Audience on FOX
Starting at 11:00 AM ET, "Big Noon Kickoff" scored 3,756,000 viewers on FOX.