or


[08/29/12 - 02:27 PM]
ABC Family's "Pretty Little Liars" Summer Finale Generates Most Social Buzz of Any Series in TV History
ABC Family spins the numbers for Tuesday, August 28.

[via press release from ABC Family]

Ratings Highlights for Tuesday, August 28, 2012 - National Ratings

"Pretty Little Liars'" Mid-Season Finale "A"Mazes Across Multiple Platforms

Generates the Most Social Media Buzz of Any Series in the History of TV, Breaking Twitter Records with 709,000 Tweets at a Peak Rate of 36,000 Per Minute; All-Day Total Is an Impressive 1.9 Million Tweets

Breaks Records to Become the #1 "Most Social" TV Series Episode In History According to SocialGuide, with Over 1.6 Million Comments

Hits Season and Summer Finale Highs in Total Viewers and Target Demos; Wraps as the #1 Series Across All TV in Summer 2012 in Females 12-34; Soars by 1.2 Million Total Viewers Based on Full Week of Viewing

New Webisode Series "Pretty Dirty Secrets" Surges abcfamily.com to its Most-Trafficked Day of 2012

"Pretty Little Liars" (8:00-9:00 p.m.)

Winner of four 2012 Teen Choice Awards, including Choice TV Drama, critically-acclaimed "Pretty Little Liars" hit Season 3 highs in Total Viewers (3.0 million), Adults 18-34 (1.2 million/1.7 rating), Women 18-34 (951,000/2.8 rating), Adults 18-49 (1.6 million/1.3 rating), Women 18-49 (1.3 million/2.0 rating), Viewers 12-34 (2.1 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), standing as the show's most-watched summer finale on record.

The season finale, in which Aria, Emily, Hanna and Spencer are betrayed as someone very close to them is revealed to be part of the "A" team, exploded social media sites across America, breaking the show's own previous records and generating more than 709,000 tweets, peaking at an impressive 36,000 tweets per minute. Jenn Deering Davis, Founder of TweetReach, said: "The 'Pretty Little Liars' summer finale was another record setter for the network. Beating their own best-ever episode, last night's summer finale generated more than 709,000 tweets during the hour-long episode, and more than 1.9 million tweets during the day yesterday. Fans were actively engaged throughout the episode, with their conversations sustaining an average of 12,000 tweets per minute, with spikes up to 36,000 tweets per minute." With an all-day catch-up marathon and finale, "Pretty Little Liars" generated 1.9 million tweets, including more than 1.2 million between 8:00 and 10:00 p.m.

Moreover, according to SocialGuide, "Pretty Little Liars" became the #1 "most social" TV series episode in history, breaking records with over 1.6 million comments.

Thanks to the strong finale and the launch of a new webisode series, "Pretty Dirty Secrets," abcfamily.com surged to its most trafficked day of 2012 on 8/28, up +81% from last Tuesday. The debut of the new "Pretty Dirty Secrets" webisode series has generated a tremendous response from fans, with over a quarter million views in less than 24 hours.

· ABC Family's #1 series of all time, "Pretty Little Liars" ranked as TV's #1 series of summer 2012 in Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.6 rating), the #1 scripted basic cable TV series in Women 18-34 (1.1 million/3.4 rating) and the #1 TV series in Female Teens (944,000/8.0 rating).

· In its time period, "Pretty Little Liars" was easily the #1 cable TV show on Tuesdays at 8 o'clock throughout the season across target 18-34, 18-49 and 12-34 demos.

· Based on a full week of viewing, "Pretty Little Liars" generates huge increases by DVR playback, adding 1.2 million more Total Viewers (2.5 million to 3.7 million) and surging by double-digit percentages across all target demos, including by 57% in Adults 18-34 (894,000 to 1.4 million), by 67% in Adults 18-49 (1.2 million to 2.0 million) and by 56% in Viewers 12-34 (1.6 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online through the ABC Family App, and on VOD, adding close to 1.5 million total views per episode within 7 days of its TV airing.

Source: NTI, 6/28/12, Live + Same Day; "PLL 3A: 6/5/12-8/28/12, Live + Same Day for telecast ranks, most current for competitive. Social Media Sources: TweetReach, SocialGuide. DVR gains = 6/5/12-8/7/12, L+7 vs. L+SD.





  [august 2012]  
S
M
T
W
T
F
S
   


· PRETTY LITTLE LIARS (ABC FAMILY)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.