OXYGEN SCORES BIG ON MONDAY NIGHTS
"Bad Girls Club" Continues To Rank In Top Five For Most Social Series And Delivers Best Oxygen Live of the Season
NEW YORK - August 29, 2012 - Monday night's episode of Oxygen's "Bad Girls Club" season nine scored big, earning 1.7 million total viewers, according to Nielsen. Additionally, for the second time this season, the series recorded over one million viewers in adults 18-49. Compared to the prior four week period, Monday night's episode was up 43 percent in adults 18-49, 40 percent in adults 18-34, 32 percent in women 18-49, 28 percent in total viewers and 26 percent in woman 18-34. Additionally, Oxygen ranked #2 in women 18-34 among all cable networks in the 10pm hour, out-delivering CBS, ABC and NBC.
Continuing its streak as a social media powerhouse, Monday night's episode of "Bad Girls Club" ranked as the #3 most social series on all of cable and broadcast. The buzz did not stop there as the network earned its Best Oxygen Live of the season in unique visitors and page views, up double digits versus the prior week (13 percent and 40 percent respectively) and up triple digits versus the previous season (139 percent and 118 percent).
Adding to Oxygen's success on Monday nights, "I'm Having Their Baby" finished a strong first season and is pacing to deliver the network's most watched new series this year on a Live +7 basis. Through three episodes, season one is averaging 848,000 total viewers and 331,000 women 18-34, which is an impressive double-digit growth up 79 percent and 131 percent respectively compared to the same time period last year. Behind "I'm Having Their Baby," Oxygen was a Top 5 cable network among women 18-34 in the time period for the entire season.
Source: Nielsen Media Research BGC=LS, IHTB = L7; Digital data from: SocialGuide.com.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women, and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.