RATINGS SUCCESS CONTINUES DURING HISTORY(R)'S HOT SUMMER NUMBER ONE IN ALL CABLE IN KEY DEMOS
Success driven by Hatfields & McCoys, Pawn Stars, Swamp People, IRT, Top Gear and New Series Mountain Men and Counting Cars
New York, August 29, 2012 - HISTORY has secured the top position in key demos of Adults 25-54 and Men 25-54 this summer, averaging 1.1 million and 639,000 respectively from June through August. The network was also up by +10% among Adults 25-54 vs. 2011. Additionally, Total Viewers saw an increase of 10% averaging 2.3 million.
Driving the network's success this summer were popular, acclaimed series including PAWN STARS, SWAMP PEOPLE, ICE ROAD TRUCKERS, TOP GEAR and new series, MOUNTAIN MEN and COUNTING CARS, as well as the incredible performance of HATFIELDS & MCCOYS.
HISTORY had three of the top five series on cable among Adults 25-54 this summer including: PAWN STARS, AMERICAN PICKERS and SWAMP PEOPLE.
HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.