or


[08/29/12 - 03:30 PM]
The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28
The Weather Channel spins the numbers for Tuesday, August 28.

[via press release from The Weather Channel]

The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28

Consumers Turn to The Leading Weather Authority on All Screens for Hurricane Isaac Coverage

ATLANTA (August 29, 2012) - The Weather Channel (TWC) was the #1 rated cable network among P25-54 on Tuesday morning, Aug. 28 (6a-9a), outperforming Disney, TNT, USA and FOXNC. In addition, Tuesday prime time (8-11pm) had a larger audience than CNN, MSNBC and HLN combined. It is clear from yesterday's ratings that viewers rely on TWC in times of severe weather.**

Both TWC's network viewership and digital usage has seen significant increases during severe weather event coverage of Tropical Storm/Hurricane Isaac.

Network Metrics:

TWC was the #1 rated cable network among P25-54 on Tuesday morning (6a-9a), outperforming Disney, TNT, USA and FOXNC.

During Tuesday prime time (8-11pm), TWC had a larger audience than CNN, MSNBC and HLN combined with a 843.

Isaac's approach and landfall on Tuesday brought a total day average of 464 among P25-54, beating Sunday's performance on the network (386).

TWC's top quarter hour on Tuesday was at 9:30 pm, with a delivery of 941.

Digital Metrics:

Engagement within weather.com's news section has hit a record for PVs/UV at 9.3.

weather.com's Isaac slideshow has captured more than 9MM PVs and still climbing.

For a sixth day in a row, video streams on weather.com were more than 5MM, with streams yesterday (8/28) topping 10.4MM, and today (8/29) already more than 7MM streams.

The live stream of our network coverage on weather.com started Tuesday night as Isaac was making landfall and is at 300K streams to date.

Overall traffic to weather.com continues to be strong with Tuesday's PVS at 64MM (w/refresh) and the site is pacing to top that today.

iPhone continues to be well trafficked with 32MM PVs - up 9% from past 30 day average.

iPhone app downloads are up 50%.

iPad did 7.5MM PVs (+11%) and Android delivered 18MM PVs (+3%) - both increased over the past 30 days.

Mobile video on apps continues to be a strong performer with iPhone up 217% and Android up 197%.

CONTINUED COVERAGE:

Network:

The Weather Channel continues our around-the-clock coverage on the network and will be 24/7 through Friday at 11 p.m. We will begin tomorrow morning, Thursday,Aug. 30, with another extended "Wake Up with Al" from 5 - 7 a.m., with Al Roker and Stephanie Abrams in New Orleans. Jim Cantore and Reynolds Wolf remain in New Orleans, and Paul Goodloe and Eric Fisher continue coverage in Gulfport, MS. Mike Seidel has relocated and will report from the Baton Rouge, LA area and will cover the storm as it moves north. We will continue to utilize NBC correspondents from locations across the Gulf Coast.

weather.com's Hurricane Central: Available at www.weather.com/hurricane, this is a one-stop shop for the most up-to-date news and information on current tropical systems, hurricane preparedness tips, and historical data on past storms.

Mobile: Access the latest updates and severe weather alerts on The Weather Channel apps across smartphone and tablet devices. All mobile users will have access to severe coverage, Hurricane Central, The Weather Channel Social and more via weather.com on mobile browsers. Sign up to receive free email or text message alerts for a local area from www.weather.com/alerts.

Social Media: See who among your Facebook friends and family may be affected by Isaac at www.weather.com/myfriendsweather and follow the latest updates on #Isaac @twc_hurricane.

**Please note that ratings reporting has been impacted in the affected markets, and no local ratings were available for the New Orleans DMA for Tuesday.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:30 AM]
"Celebrity Family Feud" and "BattleBots" Drive ABC to a Sunday Night Victory
ABC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.