or


[08/29/12 - 03:30 PM]
The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28
The Weather Channel spins the numbers for Tuesday, August 28.

[via press release from The Weather Channel]

The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28

Consumers Turn to The Leading Weather Authority on All Screens for Hurricane Isaac Coverage

ATLANTA (August 29, 2012) - The Weather Channel (TWC) was the #1 rated cable network among P25-54 on Tuesday morning, Aug. 28 (6a-9a), outperforming Disney, TNT, USA and FOXNC. In addition, Tuesday prime time (8-11pm) had a larger audience than CNN, MSNBC and HLN combined. It is clear from yesterday's ratings that viewers rely on TWC in times of severe weather.**

Both TWC's network viewership and digital usage has seen significant increases during severe weather event coverage of Tropical Storm/Hurricane Isaac.

Network Metrics:

TWC was the #1 rated cable network among P25-54 on Tuesday morning (6a-9a), outperforming Disney, TNT, USA and FOXNC.

During Tuesday prime time (8-11pm), TWC had a larger audience than CNN, MSNBC and HLN combined with a 843.

Isaac's approach and landfall on Tuesday brought a total day average of 464 among P25-54, beating Sunday's performance on the network (386).

TWC's top quarter hour on Tuesday was at 9:30 pm, with a delivery of 941.

Digital Metrics:

Engagement within weather.com's news section has hit a record for PVs/UV at 9.3.

weather.com's Isaac slideshow has captured more than 9MM PVs and still climbing.

For a sixth day in a row, video streams on weather.com were more than 5MM, with streams yesterday (8/28) topping 10.4MM, and today (8/29) already more than 7MM streams.

The live stream of our network coverage on weather.com started Tuesday night as Isaac was making landfall and is at 300K streams to date.

Overall traffic to weather.com continues to be strong with Tuesday's PVS at 64MM (w/refresh) and the site is pacing to top that today.

iPhone continues to be well trafficked with 32MM PVs - up 9% from past 30 day average.

iPhone app downloads are up 50%.

iPad did 7.5MM PVs (+11%) and Android delivered 18MM PVs (+3%) - both increased over the past 30 days.

Mobile video on apps continues to be a strong performer with iPhone up 217% and Android up 197%.

CONTINUED COVERAGE:

Network:

The Weather Channel continues our around-the-clock coverage on the network and will be 24/7 through Friday at 11 p.m. We will begin tomorrow morning, Thursday,Aug. 30, with another extended "Wake Up with Al" from 5 - 7 a.m., with Al Roker and Stephanie Abrams in New Orleans. Jim Cantore and Reynolds Wolf remain in New Orleans, and Paul Goodloe and Eric Fisher continue coverage in Gulfport, MS. Mike Seidel has relocated and will report from the Baton Rouge, LA area and will cover the storm as it moves north. We will continue to utilize NBC correspondents from locations across the Gulf Coast.

weather.com's Hurricane Central: Available at www.weather.com/hurricane, this is a one-stop shop for the most up-to-date news and information on current tropical systems, hurricane preparedness tips, and historical data on past storms.

Mobile: Access the latest updates and severe weather alerts on The Weather Channel apps across smartphone and tablet devices. All mobile users will have access to severe coverage, Hurricane Central, The Weather Channel Social and more via weather.com on mobile browsers. Sign up to receive free email or text message alerts for a local area from www.weather.com/alerts.

Social Media: See who among your Facebook friends and family may be affected by Isaac at www.weather.com/myfriendsweather and follow the latest updates on #Isaac @twc_hurricane.

**Please note that ratings reporting has been impacted in the affected markets, and no local ratings were available for the New Orleans DMA for Tuesday.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.