Quick Take for Wednesday, August 29, 2012
(Fast Affiliate Live + Same Day Ratings)
Spiking by Double Digits Night to Night,
ABC News' Republican National Convention Coverage is the Only Broadcaster to Grow in the Key Adult 25-54 News Demographic
ABC's Convention Coverage Beats CBS' Coverage by Strong Margins in Key Adults
ABC's "Your Voice, Your Vote" Gains Audience from Start to Finish,
While Coverage on NBC and CBS Loses Viewers Throughout the 10 O'clock Hour
"Your Voice, Your Vote - 2012 Republican National Convention Coverage" (10:00-11:00 p.m.)
On its second night of coverage, ABC News' "Your Voice, Your Vote - 2012 Republican National Convention" spiked over the prior night by double digits with Adults 18-49 (+17% - 0.7/2 vs. 0.6/2) and Adults 25-54 (+13% - 0.9/2 vs. 0.8/2). In fact, ABC was the only broadcaster to grow night to night in the key Adult 25-54 news demo.
· During Wednesday's 10 o'clock hour, ABC News' Republican National Convention coverage beat out CBS News' coverage by 17% in Adults 18-49 (0.7/2 vs. 0.6/2) and by 13% in Adults 25-54 (0.9/2 vs. 0.8/2).
· ABC was the only broadcaster to gain viewers during the 10 o'clock hour with its Republican National Convention coverage, increasing by +8% from its first half-hour to its second half-hour (2.5 million to 2.7 million). NBC's viewers plummeted -16% from start to finish (4.9 million to 4.1 million), while CBS lost -3% of its audience during its telecast (2.9 million to 2.8 million).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 08/29/12.