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[09/02/12 - 11:32 AM]
Saturday's Broadcast Ratings: College Football Returns on Top for ABC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, september 1, 2012)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (7.75 million viewers, #1; adults 18-49: 3.0, #1) kicked off September on top with its coverage of "College Football: Michigan vs. Alabama" (7.75 million viewers, #1; adults 18-49: 3.0, #1).

CBS (3.56 million viewers, #2; adults 18-49: 0.6, #T2) then claimed a distant second place with its all-repeat lineup of "CSI: NY" (3.20 million viewers, #5; adults 18-49: 0.5, #T6), "48 Hours Mystery" (3.46 million viewers, #4; adults 18-49: 0.7, #T4) and another "48 Hours Mystery" (4.00 million viewers, #2; adults 18-49: 0.8, #3).

Next up was NBC (2.97 million viewers, #3; adults 18-49: 0.6, #T2) and its own repeat mix of "America's Got Talent" (2.04 million viewers, #7; adults 18-49: 0.5, #T6), "Law & Order: Special Victims Unit" (3.03 million viewers, #6; adults 18-49: 0.7, #T4) and another "Law & Order: Special Victims Unit" (3.85 million viewers, #3; adults 18-49: 1.0, #2).

And finally, FOX (1.33 million viewers, #4; adults 18-49: 0.5, #4) closed out the night with its coverage of "College Football: Hawai'i at USC" (1.33 million viewers, #8; adults 18-49: 0.5, #T6).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Eli Manning and musical guest Rihanna (2.9/8 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.2 rating, 6 share in adults 18-49.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/3/11):

The return of "Saturday Night College Football" (7.21 million viewers, #1; adults 18-49: 2.8, #1) had no trouble putting ABC (7.21 million viewers, #1; adults 18-49: 2.8, #1) on top on Saturday.

A distant second place then went to CBS (4.63 million viewers, #2; adults 18-49: 0.8, #2) with repeats of "Hawaii Five-0" (4.23 million viewers, #4; adults 18-49: 0.7, #T3), "CSI: Miami" (4.90 million viewers, #2; adults 18-49: 0.7, #T3) and "48 Hours Mystery" (4.90 million viewers, #3; adults 18-49: 0.9, #2).

Next up was FOX (1.90 million viewers, #4; adults 18-49: 0.7, #3) with encores of "Cops" (2.48 million viewers, #6; adults 18-49: 0.7, #T3), "American Dad" (1.32 million viewers, #8; adults 18-49: 0.6, #T7) and "The Cleveland Show" (1.31 million viewers, #9; adults 18-49: 0.5, #9).

And finally, NBC (2.42 million viewers, #3; adults 18-49: 0.6, #4) was out of the hunt despite the premiere of "Game Time: Tackling the Past" (2.35 million viewers, #7; adults 18-49: 0.6, #T7) and a repeat of "Law & Order: Special Victims Unit" (2.56 million viewers, #5; adults 18-49: 0.7, #T3).

In late-night metered market ratings (via NBC's press release):

Not available at press time.

Source: Nielsen Media Research





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