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[09/07/12 - 09:08 AM]
Thursday's Broadcast Ratings: NBC Tops Competition with "Talent," DNC Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, september 6, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (7.22 million viewers, #1; adults 18-49: 2.0, #1) took home top honors with a special Thursday edition of "America's Got Talent" (7.60 million viewers, #1; adults 18-49: 1.8, #4) followed by its two-hour "NBC News Special" (7.03 million viewers, #3; adults 18-49: 2.1, #2).

Second place then went to CBS (5.30 million viewers, #2; adults 18-49: 1.6, #2) with its mix of "The Big Bang Theory" (7.28 million viewers, #2; adults 18-49: 2.0, #3), "Two and a Half Men" (6.28 million viewers, #4; adults 18-49: 1.7, #5), "Big Brother 14" (6.09 million viewers, #5; adults 18-49: 2.2, #1) and "CBS News Special" (3.03 million viewers, #9; adults 18-49: 0.9, #9).

Next up was ABC (4.33 million viewers, #3; adults 18-49: 1.1, #3) with a new "Wipeout" (4.48 million viewers, #7; adults 18-49: 1.3, #6), the season finale of "Rookie Blue" (4.83 million viewers, #6; adults 18-49: 1.2, #7) and an "ABC News Special" (3.67 million viewers, #8; adults 18-49: 1.0, #8).

Meanwhile, FOX (1.82 million viewers, #4; adults 18-49: 0.7, #4) was out of the hunt with repeats of "Raising Hope" (2.00 million viewers, #10; adults 18-49: 0.7, #T10), "New Girl" (1.73 million viewers, #12; adults 18-49: 0.7, #T10) and "Glee" (1.78 million viewers, #11; adults 18-49: 0.6, #12).

And finally, a repeat of "The Vampire Diaries" (0.79 million viewers, #13; adults 18-49: 0.3, #T13) alongside a new "The Next" (0.63 million viewers, #14; adults 18-49: 0.3, #T13) closed out the evening on The CW (0.71 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "The Vampire Diaries" delivered a 0.4 rating while "The Next" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
-4.35% - Big Brother 14 -18.75% - Wipeout -20.00% - Rookie Blue -28.00% - America's Got Talent -40.00% - The Next

Year-to-year changes (adults 18-49):
+50.00% - The Next (vs. Plain Jane (Repeat)) +20.00% - Rookie Blue (vs. Rookie Blue) 0.00% - Wipeout (vs. Wipeout (Repeat)) -8.33% - Big Brother 14 -78.31% - America's Got Talent (vs. NFL Kickoff Party '11/Sunday Night Football)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David Letterman," 1.5/4; and ABC's combo of "Nightline," 2.4/6; and "Jimmy Kimmel Live," 1.2/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/8/11):

NBC (24.47 million viewers, #1; adults 18-49: 9.5, #1) overshadowed the competition with the return of "Sunday Night Football" (25.75 million viewers, #1; adults 18-49: 10.2, #1) and its "NFL Kickoff Party '11" (18.05 million viewers, #2; adults 18-49: 6.4, #2).

CBS (5.78 million viewers, #2; adults 18-49: 1.7, #2) then snagged a distant silver with its mix of "The Big Bang Theory" (6.44 million viewers, #4; adults 18-49: 1.7, #4), "CBS Fall Preview" (5.85 million viewers, #5; adults 18-49: 1.6, #5), "Big Brother 13" (6.53 million viewers, #3; adults 18-49: 2.4, #3) and "The Mentalist" (4.65 million viewers, #8; adults 18-49: 0.9, #10).

Next up was ABC (4.88 million viewers, #3; adults 18-49: 1.2, #3) with a repeat of "Wipeout" (5.13 million viewers, #6; adults 18-49: 1.3, #6) followed by a new "Rookie Blue" (4.48 million viewers, #9; adults 18-49: 1.0, #T8) and the season finale of "Rookie Blue" (5.02 million viewers, #7; adults 18-49: 1.2, #7).

Meanwhile, FOX (3.27 million viewers, #4; adults 18-49: 0.9, #4) was out of the hunt with encores of "Bones" (3.00 million viewers, #11; adults 18-49: 0.8, #11) and a second "Bones" (3.54 million viewers, #10; adults 18-49: 1.0, #T8).

And finally, repeats of "The Vampire Diaries" (0.98 million viewers, #12; adults 18-49: 0.3, #12) and "Plain Jane" (0.69 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.84 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Rookie Blue (-25.0%), Big Brother 13 (-29.4%).

In late-night metered market ratings (via NBC's press release):

Currently not available.

Source: Nielsen Media Research





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