Ratings Report, Week of September 3, 2012
(Live + Same Day U.S. Metered Market Ratings)
Surging by Double Digits Year to Year,
"LIVE! with Kelly and Michael" Scores the Program's Highest Rated Season Premiere Week in 6 Years
Capping Out Premiere Week with a Kick, "LIVE! with Kelly and Michael"
Grows in Homes and Women from its Thursday Telecast to its Friday Telecast
Dominating in New York at No. 1 Each Day, "LIVE! with Kelly and Michael"
Towers Over its Nearest Competitor with its Best Opening Week Since 2007
"LIVE! with Kelly and Michael" Week 1
During its inaugural week (w/o 09/03/12), the newly-rechristened syndicated talk show "LIVE! with Kelly and Michael" improved year to year by double digits in Homes across the U.S. Metered Markets, over premiere week last year (+14% - 3.3/11 vs. 2.9/10 on w/o 9/5/11). In addition, the show generated impressive year-over-year time-slot gains across all key Women demos: W18-34 (+50%), W18-49 (+27%) and W25-54 (+27%). The program scored its highest rated premiere week in 6 years among Homes - best since 2006.
· Capping out premiere week with a surge, "LIVE! with Kelly and Michael" built from its Thursday telecast to its Friday telecast in Households and key Women: HH +7%, W18-49 +17% and W25-54 +6%. In fact, Friday was the show's 2nd-highest-rated telecast of the week with key Women (W18-49/W25-54).
· Dominating in New York, "LIVE! with Kelly and Michael" took first place each day of its premiere week, towering over its nearest competitor by 87% on average (4.3/13 vs. 2.3/7 for NBC's "Today Show"). Additionally, in TV's No. 1 market, the show catapulted 59% over premiere week last year to its best opening week performance since '07.
Emmy Award-winning talk show "LIVE! with Kelly and Michael" is distributed in national syndication by Disney-ABC Domestic Television. Produced by WABC-TV in New York and executive produced by Michael Gelman, "LIVE" airs in more than 200 markets across the U.S. Visit "LIVE" on the web at LIVEKellyandMichael.com, on Facebook, or follow "LIVE" on Twitter, @KellyandMichael.
Source: The Nielsen Company, Weighted, U.S. Metered Market Live + Same Day Ratings (w/o 09/03/12).