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[09/10/12 - 09:27 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Returns Big for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, september 9, 2012)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX, CBS and NBC are approximate. On FOX, The Simpsons began at 8:12p with entertainment prime sliding.]

NBC (20.11 million viewers, #1; adults 18-49: 7.8, #1) was the network to beat with the official return of "Sunday Night Football" (24.72 million viewers, #1; adults 18-49: 9.8, #1). Kicking off the night were the pre-game specials "Football Night in America #1" (7.82 million viewers, #7; adults 18-49: 2.6, #6), "Football Night in America #2" (9.68 million viewers, #5; adults 18-49: 3.5, #4) and "Football Night in America #3" (19.78 million viewers, #2; adults 18-49: 7.8, #2).

FOX (9.62 million viewers, #2; adults 18-49: 4.1, #2) then claimed the silver with a full hour of "NFL Overrun" (18.39 million viewers, #3; adults 18-49: 7.5, #3) followed by repeats of "The Simpsons" (7.31 million viewers, #8; adults 18-49: 3.1, #5), another "The Simpsons" (4.76 million viewers, #10; adults 18-49: 2.1, #T7), "Family Guy" (4.51 million viewers, #11; adults 18-49: 2.0, #11) and another "Family Guy" (4.37 million viewers, #12; adults 18-49: 2.1, #T7).

Next up was CBS (7.17 million viewers, #3; adults 18-49: 1.5, #3) with its half-hour of "Tennis Overrun" (9.03 million viewers, #6; adults 18-49: 1.8, #12) followed by "60 Minutes" (11.40 million viewers, #4; adults 18-49: 2.1, #T7), "Big Brother 14" (6.97 million viewers, #9; adults 18-49: 2.1, #T7) and repeats of "The Good Wife" (3.93 million viewers, #13; adults 18-49: 0.7, #T15) and "The Mentalist" (3.71 million viewers, #14; adults 18-49: 0.6, #T17).

And finally, ABC (2.80 million viewers, #4; adults 18-49: 0.7, #4) rounded out the night with its marathon mix of "Once Upon a Time" (2.50 million viewers, #18; adults 18-49: 0.6, #T17), another "Once Upon a Time" (3.01 million viewers, #15; adults 18-49: 0.7, #T15), yet another "Once Upon a Time" (2.81 million viewers, #17; adults 18-49: 0.8, #T13) and even more "Once Upon a Time" (2.87 million viewers, #16; adults 18-49: 0.8, #T13).

Week-to-week changes (adults 18-49):
+75.00% - 60 Minutes (vs. 8/26/12)
+23.53% - Big Brother 14

Year-to-year changes (adults 18-49):

+61.54% - 60 Minutes (vs. 60 Minutes (Repeat))
+3.16% - Sunday Night Football
-41.67% - Big Brother 14 (vs. 9/11: 10 Years Later)


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/11/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX are approximate from 7-8p and for NBC from 7-11p.]

NBC (19.21 million viewers, #1; adults 18-49: 7.8, #1) dominated the competition on Sunday with the formal return of "Sunday Night Football" (23.05 million viewers, #1; adults 18-49: 9.5, #1). Leading off the night were its pre-game specials "Football Night in America #1" (7.46 million viewers, #8; adults 18-49: 2.7, #7), "Football Night in America #2" (11.35 million viewers, #5; adults 18-49: 4.6, #4) and "Football Night in America #3" (19.60 million viewers, #2; adults 18-49: 7.8, #2).

FOX (7.38 million viewers, #3; adults 18-49: 3.2, #2) then took home the silver with its mix of "NFL Overrun" (17.86 million viewers, #3; adults 18-49: 7.2, #3), "The OT" (10.40 million viewers, #6; adults 18-49: 4.4, #5), "The Simpsons" (5.21 million viewers, #10; adults 18-49: 2.4, #8), "Family Guy" (4.07 million viewers, #15; adults 18-49: 2.0, #9) and the departing "In The Flow with Affion Crockett" (2.67 million viewers, #16; adults 18-49: 1.3, #T11).

Next up was CBS (9.35 million viewers, #2; adults 18-49: 2.3, #3) and its combination of "60 Minutes" (7.98 million viewers, #7; adults 18-49: 1.3, #T11), "9/11: 10 Years Later" (12.23 million viewers, #4; adults 18-49: 3.6, #6) and "The Good Wife" (4.97 million viewers, #12; adults 18-49: 1.0, #T15).

And finally, repeats of "America's Funniest Home Videos" (5.14 million viewers, #11; adults 18-49: 1.2, #T13), "Extreme Makeover: Home Edition" (4.35 million viewers, #14; adults 18-49: 1.2, #T13) and "20/20: The Sixth Sense" (4.42 million viewers, #13; adults 18-49: 1.0, #T15) led into the special "Primetime: Remembrance and Renewal - 10 Years After the 9/11 Attacks" (5.46 million viewers, #9; adults 18-49: 1.6, #10) on ABC (4.84 million viewers, #4; adults 18-49: 1.2, #4).

Week-to-week changes (adults 18-49): In The Flow with Affion Crockett (18.2%).

Source: Nielsen Media Research





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