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[09/11/12 - 01:58 PM]
ABC Family's "Switched at Birth" Retains 99% of Week-Ago Return in W18-34 Against NBC's Debut of "The Voice"
ABC Family spins the numbers for Monday, September 10. |
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| [via press release from ABC Family] |
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Ratings Highlights for Monday, September 10, 2012
Final National Ratings
Facing a Heightened Competitive Landscape, Including the Season Debut
Of NBC's "The Voice," ABC Family's "Switched at Birth" Retains Nearly
100% of its Audience Week to Week in Target 18-34s and Women 18-49
~Monday's #1 Scripted Cable TV Telecast in Women 18-34 and Women 18-49
"Switched at Birth" (8:00-9:00 p.m.)
In the face of a fierce competitive environment that included the season premiere of NBC's "The Voice" and return of ESPN's "Monday Night Football," ABC Family's "Switched at Birth" retained nearly 100% its week-ago season debut audience in Adults 18-34 (98% - 634,000/0.9 rating) and Women 18-34 (99% - 457,000/1.3 rating), ranking as cable TV's #1 scripted telecast in the hour in the demos, as well as among Women 18-49 (747,000/1.2 rating), Viewers 12-34 (913,000/1.0 rating) and Females 12-34 (710,000/1.6 rating).
· Against all Monday cable TV telecasts, "Switched at Birth" ranked as the #1 scripted cable TV telecast in Women 18-34 and Women 18-49.
Source: NTI, 9/10/12, Live + Same Day.
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[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).
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[09/30/26 - 12:50 PM]
ABC's Tuesday Night Kicks Off Strong as "Dancing with the Stars" and Sophomore Drama "R.J. Decker" Each Score 10 Million Total Audience
Sophomore drama "R.J. Decker" earned a total cross-platform audience of 9.61 million, based on viewing over seven days across Hulu, Hulu on Disney+ and linear encores.
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[09/30/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 21
"Neagley," "Reacher," "Sterling Point," "Off Campus," and "El Juicio" led all original series worldwide.
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[09/29/26 - 03:28 PM]
FOX Sports Hits Home Run with Best MLB on FOX Regular Season Since '21 - No. 1 Among All Networks
Regular season coverage on FOX averaged 2.35 million viewers, up +15% vs. '25.
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[09/29/26 - 03:12 PM]
FOX NFL Delivers Most-Watched Early Window of the Day on Any Network in Week 3
17,898,000 viewers tuned-in to FOX's 1:00 PM ET window.
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[09/29/26 - 12:01 PM]
Netflix Top 10: Week of September 21 - "Monster: The Lizzie Borden Story" Takes the No. 1 Spot for a Second Week
"Unabomber" premiered in the top spot on the English film list, gathering 16.4 million views.
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[09/29/26 - 12:00 PM]
USA Sports Delivers Viewership Records and Milestones in Inaugural Season of WNBA Coverage Ahead of WNBA Finals on USA Network This October
USA Sports averaged 525,000 viewers across its 48 regular-season games - the most national games of any broadcaster - up 25% vs. 2025 WNBA cable average viewership.
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[09/29/26 - 09:50 AM]
"Jimmy Kimmel Live" Finishes 2025-2026 Season with Largest Overall Audience in Eight Years and Strongest Adults 18-49 in Four Years
In the final week of the 2025-2026 season, "Jimmy Kimmel Live" ranked No. 1 in both Total Viewers and Adults 18-49.
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[09/28/26 - 02:45 PM]
The "VMAs" Scores 8.4 Million Viewers, Up +51% from Last Year, and Hits 11-Year Viewership High
The telecast peaked with over 15 million viewers across CBS and MTV in the opening act, which featured Madonna's first "VMAs" performance in 23 years, including a show-opening medley with Sabrina Carpenter and Charli XCX.
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[09/25/26 - 10:51 AM]
Cartman, Kenny, Stan, Kyle and "South America's" Season 29 Premiere Delivers 4.2 Million Multiplatform U.S. Viewers Across Comedy Central and Paramount+
The season premiere on Comedy Central outperformed last season's premiere by double digits on persons 18-49 rating and share and was the #1 non-sports cable telecast for the week with persons 18-49.
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[09/25/26 - 10:35 AM]
ESPN Delivered Its Most-Watched WNBA Regular Season Ever!
Across 29 games, the WNBA on ESPN networks averaged 1.37M viewers, up 17% year-over-year and ranking as ESPN networks' most-viewed WNBA regular season on record.
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[09/24/26 - 12:25 PM]
ABC News Wins Across the Board in Late Night and Friday Night
"20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.
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[09/23/26 - 02:56 PM]
Giants-Rams Becomes ESPN's Most-Watched Week 2 "Monday Night Football" Game Ever with 19.4 Million Viewers
Through the first two weeks, "Monday Night Football" is averaging 21.4 million viewers, up 29% compared to the first two weeks of the 2025 season.
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[09/23/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 14
"Reacher," "Neagley," "Sterling Point," "El Juicio," and "The Grand Tour" led all original series worldwide.
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[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.
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