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[09/24/12 - 10:15 AM]
ABC's Emmy Awards Telecast is Up Year to Year
ABC spins the Fast National time-zone adjusted numbers for Sunday, September 23.
[via press release from ABC]

ABC's Emmy Awards Telecast is Up Year to Year

"The 64th Primetime Emmy Awards" (8:00-11:00 p.m.)

Based on Nielsen's true Fast National time-zone adjusted program averages, ABC's telecast of "The 64th Primetime Emmy Awards" attracted an average audience of 13.2 million viewers and a 3.8 rating among Adults 18-49, ranking as the No. 1 entertainment program of the night and pacing behind only NBC's high-rated "Sunday Night Football" NFL game (New England Patriots-Baltimore Ravens).

· "The Emmy Awards" was up year to year by 6% in viewers over its year-ago telecast on Fox (13.2 million vs. 12.4 million on 9/18/11). In addition, the annual awards show was surged by nearly 1 million viewers from its last telecast on ABC 4 years ago (12.3 million on 9/21/08).

· One night prior to the start of the 2012-13 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC estimates that 31.0 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

· In Total Viewers and Adults 18-49, "The 64th Primetime Emmy Awards" produced ABC's best results with entertainment programming in the 3-hour time period in 7 months - since the "Academy Awards" on 2/26/12.

Quick Take for Sunday, September 23, 2012 (National Live + Same Day Program Ratings)

ABC's Jimmy Kimmel-Hosted "64th Primetime Emmy Awards" is Up Year to Year

One Night Prior to the Start of the TV Season, the "Emmy Awards" Reaches an Estimated 30.0 Million Unique Viewers, Offering ABC a Broad Promotional Platform

In Total Viewers and Adults 18-49, "The Emmy Awards" Score ABC's Strongest Entertainment Results in the 3-Hour Time Period Since the "Oscars" 7 Months Ago

"The 64th Primetime Emmy Awards" (8:00-11:00 p.m.)

Based on Nielsen's true Fast National time-zone adjusted program averages, ABC's telecast of "The 64th Primetime Emmy Awards" attracted an average audience of 13.2 million viewers and a 3.8 rating, among Adults 18-49, ranking as the No. 1 entertainment program of the night and pacing behind only NBC's high-rated "Sunday Night Football" NFL game (New England Patriots-Baltimore Ravens).

· "The Emmy Awards" was up year to year by 6% in viewers over its year-ago telecast on Fox (13.2 million vs. 12.4 million on 9/18/11). In addition, the annual awards show surged by nearly 1 million viewers from its last telecast on ABC 4 years ago (12.3 million on 9/21/08). In fact, "The 64th Primetime Emmys" outdrew 3 of its last 5 broadcasts.

· One night prior to the start of the 2012-13 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 31.0 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

· In Total Viewers and Adults 18-49, "The 64th Primetime Emmy Awards" produced ABC's best results with entertainment programming in the 3-hour time period in 7 months - since the "Academy Awards" on 2/26/12.

Source: Nielsen Media Research (Fast National, Live + Same Day Program Ratings), 9/23/12.





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