[09/25/12 - 10:51 AM]
Disney Channel Set for 1st-Ever Quarterly Win in Total Day in Total Viewers for 3Q12
Disney Channel spins the numbers for the week of September 17-23 plus the quarter to date.

[via press release from Disney Channel]

Ratings Highlights September 17-23, 2012 Final National Ratings

Disney Channel Set for #1 in Total Viewers in Total Day - Marks 1st Ever Quarterly Triumph Over All Cable Channels; #1 for 3rd Straight Quarter in Kids 2-11, 6th in Kids 6-11 and 14th in Tweens

~Special "Shake It Up: Made in Japan" to Rank as #1 TV Telecast Across 2-11, 6-11 and 9-14

Extends Record #1 Total Day Weekly Streak to 67 Weeks in Kids 6-11 and Tweens, Powered by "Good Luck Charlie," the Week's #1 TV Telecast for 2nd Straight Week

Disney Channel: Total Day and Prime Highlights

With one week remaining in third quarter 2012, Disney Channel is tracking as the #1 cable TV network in Total Day for the 1st time in the network's history in Total Viewers (1.85 million), and will stand as TV's #1 network for the 3rd consecutive quarter in Kids 2-11 (1.06 million/2.6 rating), 6th in Kids 6-11 (751,000/3.1 rating) and 14th in Tweens 9-14 (633,000/2.6 rating).

The special "Shake It Up: Made in Japan" event will rank as 3Q's #1 TV telecast in Kids 2-11 (3.23 million/7.8 rating), Kids 6-11 (2.75 million/11.2 rating) and Tweens 9-14 (2.50 million/10.2 rating).

· 3Q12 to date, Disney Channel outdelivers #2 network Nickelodeon by a solid 11% in Total Viewers (1.85 million vs. 1.67 million), by 21% in Kids 2-11 (1.06 million vs. 876,000), by 40% in Kids 6-11 (751,000 vs. 537,000) and by 51% in Tweens 9-14 (633,000 vs. 419,000).

For the week of September 17, 2012, Disney Channel boasted a record 67th consecutive week as the #1 TV network in Total Day in Kids 6-11 (512,000/2.2 rating) and Tweens 9-14 (445,000/1.9 rating), and was the #1 TV network for the 15th time in the prior 16 weeks in Kids 2-11 (797,000/2.0 rating).

For the 2nd consecutive week, "Good Luck Charlie" ranked as the #1 TV telecast in Kids 2-11 (1.91 million/4.8 rating), Kids 6-11 (1.54 million/6.5 rating) and Tweens 9-14 (1.45 million/6.1 rating).

· Competitively, Disney Channel outperformed Nickelodeon by double-digit margins for the 46th straight week in Kids 6-11 (+35% - 512,000 vs. 380,000) and for the 48th consecutive week in Tweens 9-14 (+51% - 445,000 vs. 295,000).

· In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (911,000/3.9 rating - 383 weeks), and for over 2 consecutive years in Tweens 9-14 (806,000/3.4 rating - 118 weeks).

[Source: NTI, U.S. ratings. Week of 9/17/12-9/23/12: Live + Same Day; 3Q12 to date: 6/25/12-9/23/12, most current. Competitive rank streaks include ties based on rating.]

  [september 2012]  


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