or


[09/28/12 - 09:38 AM]
The Series Premiere of "Elementary" Sweeps Time Period in Viewers and Key Demos
CBS spins the numbers for Thursday, September 27.

[via press release from CBS]

THE SERIES PREMIERE OF "ELEMENTARY" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOS

"Elementary" Builds on its Lead-In and Improves Year-Ago Time Period in Adults 18-49 and Adults 25-54 "The Big Bang Theory" is Thursday's #1 Program in Viewers and Key Demos

Time Period Premiere of "Two and a Half Men" Places First in Viewers, Adults 18-49 (tie) and Adults 25-54, and Improves the Year-Ago Time Period Premiere Across the Board

"Person of Interest" Wins Its Time Period in Viewers with Year-to-Year Increases CBS Sweeps Premiere Thursday in Viewers and Key Demos

The series premiere of ELEMENTARY won its time period in viewers and key demographics, building on its demo lead-in and improving the year-ago time period, according to Nielsen preliminary live plus same day ratings for Thursday, Sept.28.

From 10:00-11:00 PM, ELEMENTARY (P) was first in households (8.4/14), viewers (13.29m), adults 25-54 (4.0/10) and adults 18-49 (3.1/09). ELEMENTARY built on its PERSON OF INTEREST lead-in in both adults 25-54 (+3%) and adults 18-49 (+7%). Compared to the season premiere of THE MENTALIST last year (on Sept. 22), ELEMENTARY was up +3% in adults 25-54 (from 3.9/09) and up +11% in adults 18-49 (from 2.8/07).

At 8:00 PM, THE BIG BANG THEORY (P) swept its time period, finishing first in households (9.3/16), viewers (15.31m), adults 25-54 (6.1/17), adults 18-49 (4.8/15) and adults 18-34 (3.4/13). If the ratings hold, THE BIG BANG THEORY was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. If the ratings hold, THE BIG BANG THEORY posted its largest audience ever for a season premiere.

TWO AND A HALF MEN (P) was first in households (7.7/12), viewers (12.37m) and adults 25-54 (4.6/11), and was tied for first in adults 18-49 (3.5/10, with FOX) at 8:30 PM. Compared to the time period premiere last year ("How to Be a Gentleman" on Sept. 29), TWO AND A HALF MEN was up +43% in households (from 5.4/09), +35% in adults 25-54 (from 3.4/09), +30% in adults 18-49 (from 2.7/07) and added +3.62m viewers (from 8.75m, +41%).

PERSON OF INTEREST (P) was first in households (8.8/14) and viewers (14.27m) and was second in both adults 25-54 (3.9/09) and adults 18-49 (2.9/08). Compared to the series premiere last year, PERSON OF INTEREST was up +6% in households (from 8.3/13) and added +940,000 viewers (from 13.33m, +7%).

For the night, CBS was first in households (8.6/14), viewers (13.80m), adults 25-54 (4.4/11) and adults 18-49 (3.4/10). CBS won Premiere Thursday for the third straight year in both household and viewers, and won in adults 18-49 and adults 25-54 for the second time in three years.

Thursday's premieres also propelled CBS.com to its third-highest day of traffic in the site's history, with a near-30% increase in unique visitors year-over-year. The debut of ELEMENTARY was a key driver of traffic, with the freshman series placing as the second-highest show section on CBS.com during any premiere week. THE BIG BANG THEORY also saw its biggest premiere date ever among unique visitors and page views, up double digits versus last year on CBS.com.

Note: DVR penetration is at 46%, up from 42% last season. Last fall, Live+7 audiences for original entertainment series on CBS averaged more than a +1.4 million viewer gain over live plus same day ratings, more than any other network. This season, we expect DVR usage to continue to expand, increasing DVR playback deliveries.

Updated Thursday ratings will be available later.





  [september 2012]  
S
M
T
W
T
F
S
      


· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· HOW TO BE A GENTLEMAN (CBS)
· PERSON OF INTEREST (CBS)
· TWO AND A HALF MEN (CBS)









most recent ratings | view all posts
[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.