ANIMAL PLANET PACING FOR MOST-WATCHED YEAR EVER
- Network Posts Double-digit Gains in Third Quarter -
(Silver Spring, Md., October 2, 2012) - Animal Planet ended the quarter on track to achieve its most-watched year in network history in prime among P2+ viewers (662K), HH (488K), P25-54 (302K), P18-49 (279K) and M25-54 (165K).
In third quarter, Animal Planet had record-breaking performances in prime and total day. In prime, the network achieved significant double-digit gains among P2+ (642K, +17%), HH (458K, +13%), P25-54 (291K, +16%), P18-49 (273K, +16%) and M25-54 (157K, +20%). In total day, Animal Planet marked its best third-quarter ever among P2+ viewers (440K, +13%), HH (340K, +11%), P25-54 (191K, +18%), P18-49 (183K, +13%), W25-54 (97K, +17%) and M25-54 (94K +19%). The network ranked among the top 20 networks in prime for the third consecutive quarter among all ad-supported cable based on M25-54 delivery.
The Planet's red-hot success was ignited by strong performances by CALL OF THE WILDMAN, TANKED and MY CAT FROM HELL. CALL OF THE WILDMAN ranks among the top-three Animal Planet series year to date based on P2+ delivery, drawing 1.2M viewers. TANKED ranks among the top-five network series year to date based on P2+ delivery, roping in 1M viewers. This season's MY CAT FROM HELL averaged nearly 1M P2+ viewers (954K).