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[10/03/12 - 10:04 AM]
ABC Leads in Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 24-30. |
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ABC Leads in Upscale Adults 18-49 During Premiere Week
Based on Nielsen's just-released NAD (National Audience Demographics) Live + Same Day Non-Sports Ratings for Premiere Week:
· ABC stood as the #1 network by wide margins during season premiere week (w/o 9/24/12) among Upscale Adults 18-49 ($100K+ annual income homes = 2.8 rating) in the non-sports averages, leading by double digits over CBS (+17% - 2.4 rating), Fox (+17% - 2.4 rating) and NBC (+27% - 2.2 rating). In addition, ABC also delivered the top ranks in other key Upscale categories, including high-income professionals or managers and those with 4+ years of college.
· ABC claimed 5 of the Top 15 entertainment telecasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including the No. 1 series overall and 2 of the Top 3: "Modern Family" (8.8 rating) - #1, "Grey's Anatomy" (5.6 rating) - #3, "Revenge" (4.2 rating) - #7, "The Middle" (3.8 rating) - #11 and "Once Upon a Time" (3.7 rating) - #13. In fact, ABC's "Modern Family" outdelivered the No. 2 show by an impressive 42% (CBS' "The Big Bang Theory").
· Reporting an annual median income of $78,600 for its young adult audience, ABC's "Shark Tank" drew premiere week's highest median income for any broadcast TV show.
Upscale Adult 18-49 Live+SD Ratings Excluding Sports
Season Premiere Week: 9/24/12- 9/30/12
Rating
ABC CBS NBC FOX
$100+ Income 2.8 2.4 2.2 2.4
$100+ POM 2.7 2.3 2.4 2.4
4+ Yrs College 2.9 2.3 2.4 2.5
AD18-49 Ratings in $100k+ Annnual Income Homes
Top 15 Entertainment TV Shows for Premiere Week
Net Program Rating
ABC MODERN FAMILY 8.8
CBS BIG BANG THEORY, THE 6.2
ABC GREY'S ANATOMY 5.6
CBS HOW I MET YOUR MOTHER 5.3
NBC VOICE-TUE 4.9
NBC VOICE 4.6
ABC REVENGE 4.2
CBS 2 BROKE GIRLS 4.1
NBC REVOLUTION 4.0
CBS AMAZING RACE 21 3.9
ABC MIDDLE, THE 3.8
FOX GLEE 3.7
ABC ONCE UPON A TIME 3.7
CBS TWO AND A HALF MEN 3.6
CBS NCIS 3.6
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[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.
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[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.
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[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.
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[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.
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[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."
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[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.
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[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.
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[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.
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[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.
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[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.
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[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.
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[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.
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[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.
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[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.
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[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.
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