Cartoon Network's "Regular Show" Season 4 Premiere Scores as #1 Telecast of the Day on All Television Among Kids & Boys, Out-Performing Competition by Double & Triple Digits
Emmy(R)-Winning Animated Comedy Delivers Most Viewers Ages 2+ in its History
Fresh from its recent Primetime Emmy(R) win for "Outstanding Short-Format Animated Program," Cartoon Network's original series Regular Show returned Monday night, Oct. 1 (8 p.m.) with its fourth season, scoring its best performance in its history, ranking as the #1 telecast of the day among all targeted kids and boys ages 2-11, 6-11 and 9-14, according to Nielsen Media Research. The hit animated comedy from first-time show creator JG Quintel earned significant ratings and delivery growth, ranging between 2% and 31%, vs. the same time period last year. Regular Show also out-paced all kids television competition by double and triple digits ranging between 14% and 600%, and propelled Cartoon Network's entire Monday night prime time (7-9 p.m.) line-up of animated comedies to #1 on all television among boys 2-11, 6-11 and 9-14. Additionally, Regular Show attracted more than three million viewers 2+, up a remarkable 37% vs. the same time period last year.
Looking at its broadest audience, the fourth season premiere of Regular Show out-delivered total viewers 2+ vs. its previous season premieres by double digits - season one (Sept. 6, 2010) by 41%, season two (Nov. 29, 2010) by 25% and season three (Sept. 19, 2011) by 16%.
Highlights of Regular Show's fourth season premiere performance, compared to the same 2011 time period, include the following:
· Kids 2-11 delivery (1,595,000) increased by 12%, and ratings (4.0) by 18%
· Kids 6-11 delivery (1,141,000) increased by 2%, and ratings (4.8) by 7%
· Kids 9-14 delivery (1,003,000) increased by 28%, and ratings (4.2) by 31%
· Boys 2-11 delivery (1,119,000) increased by 11%, and ratings (5.5) by 17%
· Boys 6-11 delivery (852,000) increased by 4%, and ratings (7.1) by 9%
· Boy 9-14 delivery (742,000) increased by 24%, and ratings (6.1) by 27%
· Total Viewers 2+ delivery (3,047,000) increased by 37%
Created by JG Quintel and produced by Cartoon Network Studios, Regular Show features Mordecai and Rigby, two groundskeepers at a park whose attempts to escape their everyday boredom take them to fantastical extremes. The job is so deadly dull that the two friends will do anything they can to avoid it. This doesn't go over well with their boss Benson (an anthropomorphic gumball machine) - but their efforts often result in insane escapades that delight Pops, a humanoid-looking lollipop, who has spent his entire life there.
Since its debut in September 2010, Regular Show has become a global sensation. In addition to the series recently winning the 2012 Primetime Emmy Award, it also won the 2012 Ottawa International Animation Festival Award for Best Television Animation for Children, and has been nominated for a BAFTA (British Academy of Film and Television Arts) Award for Best Television Series (Kids), several ASIFA-Hollywood Annie Awards and a Cynopsis: Kids !magination Award.
Cartoon Network (CartoonNetwork.com), currently seen in 99 million U.S. homes and 178 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 10/1/12
SOURCE: Nielsen Media Research based on Live+7 blended with Live+ SD most current data. Rankers based on Live+SD.
NOTES: All ratings based on Total U.S. Television Universe of 115,000,000 homes.