or


[10/04/12 - 04:02 PM]
Over 11 Million Americans Turn to NBC News for Coverage of the First Presidential Debate
NBC further spins the numbers for Wednesday, October 3.
[via press release from NBC]

OVER 11 MILLION AMERICANS TURN TO NBC NEWS FOR COVERAGE OF THE FIRST PRESIDENTIAL DEBATE

#1 AMONG ADULTS 25-54 ACROSS ALL BROADCAST AND CABLE NETWORKS

POST-DEBATE ANALYSIS: 8.7 MILLION TOTAL VIEWERS; 3.9 MILLION A25-54

OCTOBER 4, 2012 -- 11.069 million total viewers turned to NBC News for coverage of the first 2012 presidential debate. Nearly half of that audience, 5.156 million viewers, were adults aged 25-54 -- making NBC News the most-watched broadcast or cable network among the key A25-54 demographic.

PRESIDENTIAL DEBATE (9:00-10:33pm ET)

NBC News' coverage of the first Presidential Debate averaged 11.069 million total viewers, +5% (+493,000) more than CBS (10.576 million) and +61% (+4,184,000) ahead of FOX (6.885 million).

In A18-49, NBC averaged a 3.8 rating, beating ABC by +12% (+4 tenths), CBS by +23% (+7 tenths) and FOX by +31% (+9 tenths).

In A25-54, NBC averaged a 4.3 rating, +10% (+4 tenths) ahead of ABC, +13% (+5 tenths) ahead of CBS and +43% (+1.3 rating points) more than FOX.

POST-DEBATE ANALYSIS (10:33-11:00pm ET)

NBC's post-analysis coverage (10:33p-11p) averaged 8.719 million total viewers, +24% (+1,709,000) ahead of CBS' 7.010 million.

In A18-49, NBC averaged a 2.8 rating, +12% (+3 tenths) more than ABC and +33% (+7 tenths) more than CBS.

In A25-54, NBC delivered a 3.3 rating, +10% (+3 tenths) ahead of ABC and +32% (+8 tenths) ahead of CBS. Note ABC's coverage began at 10:32p.

Versus the rated analysis on the first night of the 2008 Presidential debate (Fri 9/26/08), NBC was up +22% (+1,594,000) in total viewers, +22% (+5 tenths) in rating A18-49 and +18% (+5 tenths) in rating A25-54.

ONLINE

NBCPolitics.com saw over 3,180,000 page views and 992,000 video streams, including nearly 250,000 live streams of the debate.

The #nbcpolitics hashtag on Twitter was used over 25,000 times according to Topsy, and trended nationally during the debate.





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.
[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.
[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.
[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.
[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.
[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.
[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.
[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.
[12/04/25 - 02:28 PM]
Record Audience Watches Formula 1 Qatar Grand Prix on ESPN2
The November 30 telecast earned an average audience of 1.4 million viewers, the largest audience ever to watch the event on U.S. television.
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.
[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.
[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).
[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.
[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.
[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.