or


[10/08/12 - 12:47 PM]
Lifetime Original Movie Event "Steel Magnolias" Blossoms, Averaging 6.5 Million Total Viewers in World Premiere to Become Network's Third Most-Watched Telecast Ever
Lifetime spins the numbers for Saturday, October 6 and Sunday, October 7.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE EVENT "STEEL MAGNOLIAS" BLOSSOMS, AVERAGING 6.5 MILLION TOTAL VIEWERS IN WORLD PREMIERE TO BECOME NETWORK'S THIRD MOST-WATCHED TELECAST EVER

Film Featuring All-Star Cast Queen Latifah, Phylicia Rashad, Adepero Oduye, Condola Rashad, Jill Scott and Alfre Woodard Becomes Number One Cable Movie among Total Viewers since 2007; 3.2 Million Adults 25-54 Viewers a Network Best Since 1995; 2.5 Million Women 25-54 Viewers Sets Movie Record for Network

World Premiere of Abducted: The Carlina White Story Averages 4.1 Million Total Viewers

LOS ANGELES, CA (October 8, 2012) - The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime's third most-watched original telecast ever -- posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) -- and the number one cable movie among Total Viewers since 2007 (excluding miniseries). Starring and executive produced by Queen Latifah and also starring Phylicia Rashad, Adepero Oduye, Condola Rashad with Jill Scott and Alfre Woodard, the Sony Pictures Television-produced film averaged 3.2 million Adults 25-54 viewers, Lifetime's best delivery in the demographic for a movie in 17 years since the 1995 premiere of Almost Golden: The Jessica Savitch Story, and a cable best since 2006. Among Women 25-54, Steel Magnolias has become Lifetime's most-watched movie in network history with 2.5 million viewers, a cable best since at least 2004, according to Nielsen Research. It also averaged 3.0 million Adults 18-49 viewers (cable's best since 2007), 2.4 million Women 18-49 viewers (cable's best since 2010) and a 4.9 Household rating.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, including +171% among Total Viewers, +266% in Women 18-49, +253 in Adults 18-49, +232% among Women 25-54 and +229% in Adults 25-54, as well as +165% in Household rating. Steel Magnolias was executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon.

The Saturday, October 6, world premiere of the Lifetime Original Movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million Total Viewers, as well as 1.8 million Adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers. Starring Aunjanue Ellis, Keke Palmer and Sherri Shepherd, Abducted: The Carlina White Story generated a 3.1 Household rating. Immediately following the movie, Lifetime's hour-long documentary Beyond the Headlines: Carlina White averaged 3.5 million Total Viewers, 1.6 million Adults 25-54 viewers, 1.5 million Adults 18-49 viewers, 1.3 million Women 25-54 viewers and 1.2 million Women 18-49 viewers.

"We couldn't be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend," said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. "These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie. We are very proud to have partnered with them on these very special films."

Lifetime will encore Steel Magnolias tonight at 8:00 pm ET/PT and Abducted: The Carlina White Story will immediately follow at 10:00pm ET/PT.

Steel Magnolias chronicles the lives and friendship of six women -- "M'Lynn" (Queen Latifah), "Clairee" (Phylicia Rashad), "Annelle" (Oduye), "Shelby" (Condola Rashad), "Truvy" (Scott) and "Ouiser" (Woodard) -- in Louisiana. Supporting each other through their triumphs and tragedies, they congregate at Truvy's beauty shop to ponder the mysteries of life and death, husbands and children - and hair and nails - all the important topics that truly unite and celebrate women. Produced by Sony Pictures Television, Steel Magnolias is executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon from a script by Sally Robinson. The movie was based on the play and screenplay by Robert Harling.

Abducted: The Carlina White Story is based on a remarkable true story of the kidnapping of Carlina White (Palmer), who was abducted as an infant by Ann Pettway (Ellis) from a New York hospital and solved her own kidnapping and reunited with her biological parents 23 years later. The case is reported to be the first known infant abduction from a New York hospital. On July 30th of this year, Pettway was sentenced in a New York court to 12 years in prison for kidnapping Carlina. Abducted: The Carlina White Story was produced by Pilgrim Studios, with Emmy(R) Award winner Craig Piligian serving as executive producer. Mary Martin and Alan Gasmer also executive produced. Vondie Curtis Hall directed the film, which was written by Elizabeth Hunter.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [october 2012]  
S
M
T
W
T
F
S
 


· ABDUCTED: THE CARLINA WHITE STORY (LIFETIME)
· STEEL MAGNOLIAS (LIFETIME)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.