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[10/09/12 - 08:27 AM]
Monday's Broadcast Ratings: "The Voice" Climbs as NBC Tops Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, october 8, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (11.12 million viewers, #2; adults 18-49: 4.2, #1) was the top demo draw on Monday thanks to new episodes of "The Voice" (12.58 million viewers, #2; adults 18-49: 4.7, #1) and "Revolution" (8.21 million viewers, #7; adults 18-49: 3.1, #T4).

CBS (8.67 million viewers, #3; adults 18-49: 2.8, #2) then took home the silver with its mix of "How I Met Your Mother" (8.14 million viewers, #8; adults 18-49: 3.2, #3), "Partners" (6.35 million viewers, #10; adults 18-49: 2.2, #T6), "2 Broke Girls" (10.12 million viewers, #4; adults 18-49: 3.7, #2), "Mike & Molly" (9.42 million viewers, #5; adults 18-49: 3.1, #T4) and "Hawaii Five-0" (9.01 million viewers, #6; adults 18-49: 2.2, #T6).

Next up was ABC (12.41 million viewers, #1; adults 18-49: 2.2, #3) with its top-watched lineup of "Dancing with the Stars" (13.33 million viewers, #1; adults 18-49: 2.1, #9) and "Castle" (10.56 million viewers, #3; adults 18-49: 2.2, #T6).

Meanwhile, FOX (5.27 million viewers, #4; adults 18-49: 1.4, #4) offered up originals from "Bones" (7.09 million viewers, #9; adults 18-49: 2.0, #10) and "The Mob Doctor" (3.46 million viewers, #11; adults 18-49: 0.9, #11).

And finally, the return of "90210" (1.00 million viewers, #12; adults 18-49: 0.5, #12) and "Gossip Girl" (0.77 million viewers, #13; adults 18-49: 0.4, #13) on The CW (0.88 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "90210" delivered a 0.7 rating while "Gossip Girl" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+15.79% - Castle
+15.79% - Hawaii Five-0
+8.82% - 2 Broke Girls
+6.90% - Mike & Molly
+5.00% - Dancing with the Stars
+4.76% - Partners
+4.44% - The Voice
0.00% - How I Met Your Mother
-3.13% - Revolution
-4.76% - Bones
-10.00% - The Mob Doctor

Year-to-year changes (adults 18-49):
+342.86% - Revolution (vs. Prime Suspect (Repeat))
+235.71% - The Voice (vs. The Sing-Off)
-8.33% - Castle
-15.38% - Hawaii Five-0
-16.67% - 90210 (vs. Gossip Girl)
-17.95% - How I Met Your Mother
-22.50% - Mike & Molly
-32.26% - Dancing with the Stars
-33.33% - Gossip Girl (vs. Hart of Dixie)
-36.21% - 2 Broke Girls (vs. Two and a Half Men)
-41.18% - Bones (vs. ALCS, Game 2 Overrun)
-47.62% - Partners (vs. 2 Broke Girls)
-65.38% - The Mob Doctor (vs. Terra Nova)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.6/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/10/11):

[EDITOR'S NOTE: Due to live sports, Fast Nationals for FOX are approximate. ALCS Game 2 ran until 8:52p and the night slid. Due to local NFL preemption, Fast Nationals for ABC are inflated.]

CBS (11.11 million viewers, #2; adults 18-49: 3.9, #1) held onto the demo crown on Monday with its mix of "How I Met Your Mother" (8.94 million viewers, #8; adults 18-49: 3.9, #4), "2 Broke Girls" (10.59 million viewers, #5; adults 18-49: 4.2, #2), "Two and a Half Men" (15.89 million viewers, #2; adults 18-49: 5.8, #1), "Mike & Molly" (11.76 million viewers, #3; adults 18-49: 4.0, #3) and "Hawaii Five-0" (9.74 million viewers, #7; adults 18-49: 2.6, #T7).

Second place then went to ABC (15.06 million viewers, #1; adults 18-49: 2.9, #2) with fresh installments of "Dancing With the Stars" (16.99 million viewers, #1; adults 18-49: 3.1, #6) and "Castle" (11.18 million viewers, #4; adults 18-49: 2.4, #9).

Next up was FOX (7.69 million viewers, #3; adults 18-49: 2.7, #3) with a "ALCS, Game 2 Overrun" (10.35 million viewers, #6; adults 18-49: 3.4, #5) followed by new episodes of "Terra Nova" (6.87 million viewers, #9; adults 18-49: 2.6, #T7) and "House" (5.85 million viewers, #10; adults 18-49: 2.3, #10).

Meanwhile, NBC (3.84 million viewers, #4; adults 18-49: 1.2, #4) offered up a new "The Sing-Off" (4.30 million viewers, #11; adults 18-49: 1.4, #11) and a repeat of "Prime Suspect" (2.94 million viewers, #12; adults 18-49: 0.7, #12).

And finally, new episodes of "Gossip Girl" (1.34 million viewers, #14; adults 18-49: 0.6, #T13) and "Hart of Dixie" (1.52 million viewers, #13; adults 18-49: 0.6, #T13) on The CW (1.43 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening. In the netlet's target demo (women 18-34), "Gossip Girl" delivered a 1.2 rating while "Dixie" posted a 1.1 rating.

Week-to-week changes (adults 18-49):
0.00% - Dancing With the Stars
-4.55% - 2 Broke Girls
-4.92% - Two and a Half Men
-6.98% - Mike & Molly
-7.69% - Castle
-13.33% - How I Met Your Mother
-13.33% - Terra Nova
-14.29% - Gossip Girl
-18.75% - Hawaii Five-0
-22.22% - The Sing-Off
-25.00% - Hart of Dixie
-41.03% - House

Year-to-year changes (adults 18-49):
+40.00% - 2 Broke Girls (vs. Rules of Engagement)
+34.88% - Two and a Half Men
+21.05% - House (vs. Lie to Me)
+14.71% - How I Met Your Mother
+14.29% - Mike & Molly
-16.13% - Hawaii Five-0
-24.39% - Dancing With the Stars
-25.00% - Castle
-27.78% - Terra Nova (vs. House)
-31.71% - The Sing-Off (vs. Chuck/The Event)
-33.33% - Gossip Girl (vs. 90210)
-33.33% - Hart of Dixie (vs. Gossip Girl)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [october 2012]  
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