or


[10/12/12 - 08:41 AM]
"Last Resort" Continues to Deliver Strong Year-to-Year Growth for ABC
ABC spins the numbers for Thursday, October 11.

[via press release from ABC]

"Last Resort" Continues to Deliver Strong Year-to-Year Growth for ABC

Early info on ABC's Last Resort, ahead of the regular press release. Please Note: From 9-11pm, ABC's Grey's Anatomy and Scandal were pre-empted for the Vice Presidential Debate.

In the 8 o'clock hour opposite Fox's The X Factor and CBS' top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC freshman Last Resort once again beat out NBC's established comedies by wide margins, outdelivering the combo of 30 Rock and Up All Night by 3.3 million viewers and by 23% in Adults 18-49.

· The biggest percentage gainer via DVR playback for any 8pm show, last week's broadcast of Last Resort saw its Adult 18-49 number jump 42% (up from a 36% increase for its debut telecast) to a 2.7 rating, from the Live + Same Day to the Live + 3 Day numbers. The new drama also surged by an additional 1.9 million viewers in its first 3 days of playback, rising to 9.9 million viewers.

· The new ABC drama continued to generate double-digit time period improvement year to year (up for its 3rd straight telecast), growing its hour by 17% in Total Viewers and by 23% in Adults 18-49 over the same night last year with original drama programming. In addition despite going up against MLB playoff baseball, Last Resort delivered huge year-to-year increases across all key Men demos: M18-34 +120%, M18-49 +100% and M25-54 +82%.

Quick Take for Thursday, October 11, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Freshman "Last Resort" Beats Out NBC's Established Comedies in the 8pm Hour

ABC's "Last Resort" is the Biggest Gainer for Any 8pm Show in DVR Playback

The New ABC Drama Continues to Deliver Strong Year-to-Year Time Period Growth

Please Note: From 9:00-11:00 p.m., ABC's "Grey's Anatomy" and "Scandal" were pre-empted for the Vice Presidential Debate. Also due to the debate, the Fast Affiliate Ratings do not include viewing for "Last Resort" in the Mountain Time Zone.

"Last Resort" (8:00-9:00 p.m.)

In the 8 o'clock hour opposite Fox's "The X Factor" and CBS' top-rated comedies ("The Big Bang Theory"/"Two and a Half Men"), ABC freshman "Last Resort" once again beat out NBC's established comedies by wide margins, outdelivering the combo of "30 Rock" and "Up All Night" by 3.3 million viewers (6.9 million vs. 3.6 million) and by 23% in Adults 18-49 (1.6/4 vs. 1.3/4).

· The biggest percentage gainer via DVR playback for any 8:00 p.m. show, last week's broadcast of "Last Resort" saw its Adult 18-49 number jump 42% (up from a 36% increase for its debut telecast) to a 2.7 rating, from the Live + Same Day to the Live + 3 Day numbers. The new drama also surged by an additional 1.9 million viewers in its first 3 days of playback, rising to 9.9 million viewers.

· The new ABC drama continued to generate double-digit time period improvement year to year (up for its 3rd straight telecast), growing its hour by 17% in Total Viewers and by 23% in Adults 18-49 over the same night last year with original drama programming. In addition despite going up against Major League Baseball Playoffs, "Last Resort" delivered huge year-to-year increases across all key Men demos: M18-34 +120%, M18-49 +100% and M25-54 +82%.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/11/12.





  [october 2012]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BIG BANG THEORY, THE (CBS)
· LAST RESORT (ABC)
· TWO AND A HALF MEN (CBS)
· UP ALL NIGHT (NBC)
· X FACTOR, THE (FOX)









most recent ratings | view all posts
[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.

[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[03/30/15 - 08:34 AM]
Sunday's Broadcast Ratings: CBS Holds Onto Top Spots in Viewers, Demos
NCAA overrun helps power the Eye to the front of the broadcast pack last night.

[03/30/15 - 08:34 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers Through Elite Eight
CBS spins the numbers for Sunday, March 29.

[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.