or


[10/12/12 - 08:57 AM]
"Vampire Diaries" Up, Strong Sampling for "Beauty and the Beast"
The CW spins the numbers for Thursday, October 11.

[via press release from The CW]

"Vampire Diaries" Up, Strong Sampling for "Beauty and the Beast"

Entering its fourth (!) season, THE VAMPIRE DIARIES is still going strong... up against some tough competition, including the NFL and MLB playoffs, last night's premiere was up 9% in W18-34 (2.5/8 vs. 2.3/8) compared to last year's season premiere, up 7% in A18-49 (1.6/5 vs. 1.5/5), up 12% in total viewers (3.5M vs 3.1M) and held steady in A18-34 (1.7/6).

It was THE VAMPIRE DIARIES best performance in W18-34 in two years (11/11/10).

Compared to this same week last season, THE VAMPIRE DIARIES was up 25% in W18-34, 14% in A18-49, 6% in A18-34 and 20% in total viewers.

BEAUTY AND THE BEAST also came out of the gate strong last night - versus the premiere of THE SECRET CIRCLE (which, if you remember, opened well) it was off just a tenth in A18-34 (1.2/3) and flat in A18-49 (1.3/3), and up 4% in total viewers (3.2M)

Versus this same week last year, BEAUTY AND THE BEAST is up across the board in the time period, up 33% in A18-34, up 14% in W18-34 (1.6/4), up 63% in A18-49 (1.3/3)

One note that there were some pre-emptions in a small (3.5%) percentage of the country last night, including the Steelers game in Pittsburgh, so these could change a bit when finals come in this afternoon.





  [october 2012]  
S
M
T
W
T
F
S
 


· BEAUTY & THE BEAST (CW)
· SECRET CIRCLE, THE (CW)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.