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[10/13/12 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Sparks ABC to Demo Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, october 12, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.24 million viewers, #2; adults 18-49: 1.5, #1) was the top demo draw on Friday thanks to its mix of "Shark Tank" (6.37 million viewers, #4; adults 18-49: 1.8, #1), "Primetime: Who Do You Think You Are?" (4.67 million viewers, #8; adults 18-49: 1.3, #T6) and "20/20" (4.67 million viewers, #7; adults 18-49: 1.4, #T3).

CBS (9.16 million viewers, #1; adults 18-49: 1.3, #T2) then got a boost from its "Made in Jersey"-less lineup of an "NCIS" (7.61 million viewers, #3; adults 18-49: 1.2, #8) repeat followed by the relocated "CSI: NY" (9.42 million viewers, #2; adults 18-49: 1.4, #T3) and a new "Blue Bloods" (10.46 million viewers, #1; adults 18-49: 1.4, #T3).

Next up was NBC (4.39 million viewers, #3; adults 18-49: 1.3, #T2) with an encore of "The Voice" (3.51 million viewers, #9; adults 18-49: 1.1, #9) alongside originals from "Grimm" (4.95 million viewers, #5; adults 18-49: 1.5, #2) and "Dateline NBC" (4.72 million viewers, #6; adults 18-49: 1.3, #T6).

Meanwhile, FOX (2.57 million viewers, #4; adults 18-49: 0.9, #4) offered up a repeat of "The X Factor" (2.42 million viewers, #11; adults 18-49: 0.8, #11) and a new "Fringe" (2.71 million viewers, #10; adults 18-49: 1.0, #10).

And finally, rebroadcasts of "Arrow" (2.02 million viewers, #12; adults 18-49: 0.6, #12) and "Beauty and the Beast" (1.42 million viewers, #13; adults 18-49: 0.4, #13) on The CW (1.72 million viewers, #5; adults 18-49: 0.5, #5) closed out the night. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.5 rating at 8:00/7:00c and "Beast" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+16.67% - Blue Bloods
+16.67% - CSI: NY
+16.67% - 20/20
5.88% - Shark Tank
0.00% - Dateline NBC
0.00% - Fringe
-6.25% - Grimm
-7.14% - Primetime: Who Do You Think You Are?

Year-to-year changes (adults 18-49):
+38.46% - Shark Tank (vs. Last Man Standing (Repeat))
+16.67% - 20/20
+8.33% - Primetime: Who Do You Think You Are? (vs. Modern Family (Repeat)/Suburgatory (Repeat))
0.00% - Grimm (vs. Dateline NBC)
-13.33% - Dateline NBC
-16.67% - Fringe
-17.65% - Blue Bloods
-17.65% - CSI: NY

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.6/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/14/11):

CBS (9.56 million viewers, #1; adults 18-49: 1.6, #1) held onto to the top spot on Friday with new episodes of "A Gifted Man" (7.75 million viewers, #3; adults 18-49: 1.3, #T5), "CSI: NY" (10.02 million viewers, #2; adults 18-49: 1.7, #T1) and "Blue Bloods" (10.91 million viewers, #1; adults 18-49: 1.7, #T1).

FOX (3.39 million viewers, #4; adults 18-49: 1.3, #2) then took home the silver with fresh installments of "Kitchen Nightmares" (3.60 million viewers, #8; adults 18-49: 1.4, #4) and "Fringe" (3.14 million viewers, #10; adults 18-49: 1.2, #T8).

Next up was NBC (4.37 million viewers, #2; adults 18-49: 1.2, #T3) with encores of "The Office" (2.10 million viewers, #11; adults 18-49: 0.7, #T11) and "Parks & Recreation" (1.55 million viewers, #14; adults 18-49: 0.5, #14) followed by a new two-hour "Dateline NBC" (5.63 million viewers, #4; adults 18-49: 1.5, #3).

Meanwhile, ABC (4.34 million viewers, #3; adults 18-49: 1.2, #T3) likewise offered up repeats of "Last Man Standing" (4.87 million viewers, #5; adults 18-49: 1.3, #T5), "Modern Family" (3.69 million viewers, #7; adults 18-49: 1.3, #T5) and "Suburgatory" (3.14 million viewers, #9; adults 18-49: 1.1, #10) plus a new "20/20" (4.74 million viewers, #6; adults 18-49: 1.2, #T8).

And finally, new episodes of "Nikita" (1.67 million viewers, #12; adults 18-49: 0.6, #13) and "Supernatural" (1.61 million viewers, #13; adults 18-49: 0.7, #T11) on The CW (1.64 million viewers, #5; adults 18-49: 0.6, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+20.00% - Nikita
+9.09% - 20/20
+8.33% - A Gifted Man
+7.14% - Dateline NBC
+6.25% - CSI: NY
0.00% - Supernatural
-6.67% - Kitchen Nightmares
-7.69% - Fringe
-10.53% - Blue Bloods

Year-to-year changes (adults 18-49):
+75.00% - Kitchen Nightmares (vs. House (Repeat))
+50.00% - Fringe (vs. The Good Guys)
+25.00% - Dateline NBC
+8.33% - A Gifted Man (vs. Medium)
0.00% - CSI: NY
0.00% - Blue Bloods
-7.69% - 20/20
-41.67% - Supernatural
-53.85% - Nikita (vs. Smallville)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.3/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [october 2012]  
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