or


[10/16/12 - 11:11 AM]
New and Returning Show Premieres Lift The CW to Most Watched Week in 20 Months
The CW spins the numbers for the week of October 8-14.

[via press release from The CW]

NEW AND RETURNING SHOW PREMIERES LIFT THE CW TO MOST WATCHED WEEK IN 20 MONTHS

ARROW Hits The Mark as The CW's Most Watched Show on Any Night in Three Years, and is the Most Watched CW Premiere Since THE VAMPIRE DIARIES

THE VAMPIRE DIARIES Premieres Up in Viewers and Key Demos Versus Last Season's Premiere

BEAUTY AND THE BEAST Gets Out of the Gate Strong, Improves Time Period in Key Demos

October 16, 2012 (Burbank, CA) - The CW's late fall launch strategy paid off last week, as the network saw its most watched week in 20 months (since 2/21/11), had its best week in adults 18-49 in a year, and had its best week in adults and women 18-34 since February.

The CW averaged 1.95 million viewers last week (10/8/12-10/14/12), its most watched week in 20 months, and a +17% increase over this same week last season (10/3/11-10/9/11). The CW was also up in adults 18-49 (0.8/2) compared to this week last season.

This was The CW's best week among adults 18-49 in a year (11/7/11) and its best since February in adults 18-34 (0.7/2) and women 18-34 (1.0/3).

WEDNESDAY

The series premiere of ARROW on Wednesday night drew 4.14 million viewers, and was the network's most watched telecast of any show, on any night, in three years (10/29/2009). It was The CW's most watched series premiere since THE VAMPIRE DIARIES (9/10/2009).

ARROW was also the most watched show in the Wednesday 8:00-9:00 pm time period in more than three years (5/13/2009).

ARROW beat NBC's original comedies in the hour in total viewers and in adults 18-34 and tied in adults 18-49.

The ARROW premiere also gave SUPERNATURAL a boost; it was SUPERNATURAL's most watched episode (2.51M) since 10/29/10, and it had its best adults 18-34 rating (1.0/3) since 5/6/11.

Week to week, SUPERNATURAL was up 35% in total viewers, and up two-tenths in both adults 18-34 and adults 18-49 (1.0/3).

It was The CW's best Wednesday night in total viewers (3.3M) in more than two years (5/12/10) and in two years in adults 18-34 (1.1/3, 12/1/10) and in adults 18-49 (1.2/3, 10/13/10).

When Live + 3 Day DVR viewing is added in, ARROW averaged 4.8 million viewers, a 16% jump over its L+SD total, and it also gained 24% in adults 18-34 (1.4 rating). With L+3 data, SUPERNATURAL gained 26% in total viewers (3.2M) and 32% in adults 18-34 (1.3 rating).

THURSDAY

Entering its fourth season, THE VAMPIRE DIARIES still has teeth. With competition including the NFL and MLB playoffs, Thursday's premiere was up 13% in women 18-34 (2.6/8 vs. 2.3/8) compared to last year's season premiere, up 7% in adults 18-49 (1.6/5 vs. 1.5/5), up 3% in total viewers (3.18M vs 3.1M) and held steady in adults 18-34 (1.7/6).

THE VAMPIRE DIARIES outrated both NBC and ABC in the 8:00-9:00 pm hour in adults and women 18-34, and outrated NBC and tied ABC in adults 18-49. THE VAMPIRE DIARIES also outrated NBC in total viewers (3.18 vs. 3.14).

It was THE VAMPIRE DIARIES best performance among women 18-34 in two years (11/11/10).

Compared to this same week last season, THE VAMPIRE DIARIES was up 30% in women 18-34, 14% in adults 18-49, 6% in adults 18-34 and 10% in total viewers.

The series premiere of BEAUTY AND THE BEAST had a solid debut - versus last year's season premiere of THE SECRET CIRCLE it was off just a tenth in adults 18-49 (1.2/3) and two tenths in adults 18-34 (1.1/3).

Versus this same week last year, BEAUTY AND THE BEAST is up across the board in the time period, up 22% in adults 18-34, up 14% in women 18-34 (1.6/4) and up 50% in adults 18-49 (1.2/3).

With Live + 3 Day viewing added in, THE VAMPIRE DIARIES rises 23% in total viewers (3.9M), 26% in adults 18-34 (2.2) and 27% in women 18-34 (3.3). Including Live + 3 Day viewing, BEAUTY AND THE BEAST rose 17% in total viewers (3.25M), 23% in adults 18-34 (1.3) and 25% in women 18-34 (2.0).

FRIDAY

Friday night's repeats of the series premieres of ARROW and BEAUTY AND THE BEAST gave the series some great additional sampling.

An encore of the series premiere of ARROW at 8:00-9:00 pm drew 2.1 million viewers, a 0.6/2 in adults 18-49, a 0.4/2 in adults 18-34 and a 0.5/2 in women 18-34.

An encore of BEAUTY AND THE BEAST at 9:00-10:00 pm drew 1.4 million viewers to the time period. These numbers do not reflect Live + 7 DVR viewing, which has typically boosted The CW in percentage gains more than any other broadcast network.





  [october 2012]  
S
M
T
W
T
F
S
 


· ARROW (CW)
· BEAUTY & THE BEAST (CW)
· SECRET CIRCLE, THE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.

[10/15/25 - 04:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC in All Key Demos for the 3rd Straight Week
"Nightline" saw double-digit gains in the year-ago week in Adults 25-54 and Adults 18-49.

[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.