[10/17/12 - 10:08 AM]
Up for the 5th Straight Week, "Live with Kelly and Michael" Grows by Double Digits Year to Year in Key Women
Disney-ABC Domestic Television spins the numbers for the week of October 1-5.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of October 1, 2012 (National Live + Same Day Program Ratings)

"LIVE with Kelly and Michael" is TV's No. 2 Syndicated Talker For the 3rd Straight Week in Households and Total Viewers

"LIVE" Grows Year Over Year Among Key Women for the 5th Week in a Row

"LIVE" Scores Best-Since-Premiere Numbers in HHs and Viewers and Delivers its Strongest Performance with Women Since February

Season to Date, "LIVE" is Up by Double-Digit Percentages in Key Women Over the Same Point Last Year, to Mark the Show's Best Numbers in 4 Years

"LIVE with Kelly and Michael" National Ratings

Based on National ratings for the first week of October 2012, "LIVE with Kelly and Michael" stood as the No. 2 syndicated talk show for the week in both Households (2.6 rating) and Total Viewers (3.366 million) for the 3rd consecutive week, topping "Ellen" (2.3 rating and 3.031 million) by its largest margins of the new season to date. In addition, "LIVE" outdelivered "Ellen" by 9% in Women 18-49 (1.2 rating vs. 1.1 rating).

· "LIVE with Kelly and Michael" saw gains over the year-ago week in Homes (+4%) and, for the 5th week in a row, in both Women 18-49 (+20%) and Women 25-54 (+7%).

· "LIVE" grew week to week in HHs (+4%) and Total Viewers (+4%) to achieve best-since-premiere week numbers. In addition, "LIVE" was up by 9% in Women 18-49 and held 100% of its week-ago Women 25-54 rating to match its highest numbers since February - since the week of 2/27/12.

· On average for the 2012-13 season to date, "LIVE" is up over the comparable weeks last season by double-digit margins in both Women 18-49 (+10%) and Women 25-54 (+15), marking its biggest numbers at this point in a season in 4 years - since the 2008-09 season.

Emmy Award-winning talk show "LIVE with Kelly and Michael" is distributed in national syndication by Disney-ABC Domestic Television. Produced by WABC-TV in New York and executive produced by Michael Gelman, "LIVE" airs in more than 200 markets across the U.S. Visit "LIVE" on the web at LIVEKellyandMichael.com, on Facebook, or follow "LIVE" on Twitter, @KellyandMichael.

Source: The Nielsen Company, National Live + Same Day Program Ratings (w/o 10/01/12). Most Current for 2012-13 Season (9/10/12 - 10/07/12).

  [october 2012]  


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