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[10/23/12 - 08:46 AM]
ABC's "Dancing with the Stars" Builds to Stand is Monday's Most-Watched TV Series for the 3rd Week Running
ABC spins the numbers for Monday, October 22.

[via press release from ABC]

ABC's "Dancing with the Stars" Builds to Stand is Monday's Most-Watched TV Series for the 3rd Week Running

Info on ABC's Dancing with the Stars, ahead of the regular press release.

Surging from 8-9pm, a 1-hour edition of ABC's Dancing with the Stars: All-Stars stood as Monday's most-watched TV series for the 3rd straight week and topped NBC's The Voice in head-to-head competition in the time period by over 1 million viewers.

· Building week to week in viewers and young adults, DWTS marked its best performance in the time period since its season premiere Monday - since 9/24/12

Please Note: In Detroit, ABC's programming was pre-empted for coverage of the Monday Night Football game between the Lions and the Bears.

Quick Take for Monday, October 22, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC's "DWTS: All-Stars" Stands as Monday's Most-Watched Series, Topping NBC's "The Voice" by Over 1.0 Million Viewers

"DWTS" Delivers its Strongest Numbers from 8-9pm Since Season Premiere Monday

"Dancing with the Stars: All-Stars" (8:00-9:00 p.m.)

Surging from 8:00-9:00 p.m., a one-hour edition of ABC's "Dancing with the Stars: All-Stars" stood as Monday's most-watched TV series for the 3rd straight week and topped NBC's "The Voice" in head-to-head competition in the time period by over 1.0 million viewers (13.2 million vs. 12.0 million).

· Building week to week in viewers and young adults, "DWTS" marked its best performance in the time period since its season premiere Monday - since 9/24/12.

· "DWTS" saw its audience grow by 1.4 million Total Viewers (12.5 million to 13.9 million) and by 18% in Adults 18-49 (2.2/6 to 2.6/7) from its first half-hour to its second half-hour.

Please Note: In Detroit, ABC's programming was pre-empted for coverage of the Monday Night Football game between the Lions and the Bears.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/22/12.





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· DANCING WITH THE STARS (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)
· VOICE, THE (NBC)





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