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[10/27/12 - 08:33 AM]
Friday's Broadcast Ratings: "Grimm," "Mockingbird Lane" Power NBC to Demo Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, october 26, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (5.33 million viewers, #3; adults 18-49: 1.6, #1) was the top demo draw in a tight race on Friday thanks to its mix of "Mockingbird Lane" (5.44 million viewers, #8; adults 18-49: 1.5, #T3), "Grimm" (6.01 million viewers, #5; adults 18-49: 1.9, #1) and "Dateline NBC" (4.55 million viewers, #9; adults 18-49: 1.5, #T3).

ABC (6.03 million viewers, #2; adults 18-49: 1.5, #2) then was a competitive second place with its lineup of "Shark Tank" (6.75 million viewers, #4; adults 18-49: 1.8, #2), "20/20: All Access Nashville with Katie Couric" (5.55 million viewers, #7; adults 18-49: 1.4, #T5) and "20/20" (5.79 million viewers, #6; adults 18-49: 1.4, #T5).

Next up was CBS (9.38 million viewers, #1; adults 18-49: 1.3, #3) with a repeat of "NCIS" (7.35 million viewers, #3; adults 18-49: 1.0, #9) followed by originals from "CSI: NY" (9.97 million viewers, #2; adults 18-49: 1.4, #T5) and "Blue Bloods" (10.81 million viewers, #1; adults 18-49: 1.4, #T5).

Meanwhile, FOX (2.66 million viewers, #4; adults 18-49: 0.9, #4) offered up the return of "Kitchen Nightmares" (2.67 million viewers, #10; adults 18-49: 0.9, #T10) followed by a new "Fringe" (2.64 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, new episodes of "America's Next Top Model" (1.14 million viewers, #12; adults 18-49: 0.4, #12) and "Nikita" (0.79 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.97 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.6 rating at 8:00/7:00c and "Nikita" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+35.71% - Grimm
+16.67% - CSI: NY
+15.38% - Dateline NBC
+7.69% - Blue Bloods
0.00% - 20/20
-10.00% - Shark Tank
-10.00% - Fringe (vs. 10/12/12)
-33.33% - America's Next Top Model
-33.33% - Nikita

Year-to-year changes (adults 18-49):
+80.00% - Shark Tank (vs. Extreme Makeover: Home Edition)
+50.00% - Mockingbird Lane (vs. Chuck)
+27.27% - CSI: NY (vs. CSI: Miami (Repeat))
+27.27% - 20/20: All Access Nashville with Katie Couric (vs. Extreme Makeover: Home Edition)
+16.67% - 20/20
+15.38% - Dateline NBC
0.00% - Blue Bloods (vs. CSI: NY (Repeat))
-9.52% - Grimm
-33.33% - America's Next Top Model (vs. Nikita)
-71.43% - Nikita (vs. Supernatural)
-86.76% - Fringe (vs. World Series, Game 7)
-86.76% - Kitchen Nightmares (vs. World Series, Game 7)

In late-night metered market ratings (via NBC's press release):

* An encore telecast of "Saturday Night Live," with host Seth MacFarlane and musical guest Frank Ocean (4.1/10 in metered-market households), hit a two-year high for an "SNL" rebroadcast in metered-market households, delivering the show's highest rating for an encore edition since November 6, 2010 (with a telecast hosted by Jane Lynch and featuring musical guest Bruno Mars).

* In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.0 rating, 9 share in adults 18-49, "SNL's" top rating in the Local People Meters with a rebroadcast in eight months (since February 25, with an episode hosted by Charlie Day and featuring musical guest Maroon 5).

* Versus the same night last year, "SNL" was up 21 percent in metered-market households (4.1 vs. 3.4) and up 11 percent in the Local People Meters (2.0 vs. 1.8).

* In national ratings so far this season, original telecasts of "Saturday Night Live" are up versus one year ago by 7 percent in 18-49 rating (with a 2.9 vs. a 2.7, "most current") and up 4 percent in total viewers (7.5 million vs. 7.2 million).


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/28/11):

FOX (23.25 million viewers, #1; adults 18-49: 6.8, #1), as expected, ran away with the night thanks to its coverage of the "World Series, Game 7" (23.25 million viewers, #1; adults 18-49: 6.8, #1).

NBC (4.87 million viewers, #3; adults 18-49: 1.5, #2) then claimed a distant second place with the return of "Chuck" (3.39 million viewers, #10; adults 18-49: 1.0, #T8) followed by the premiere of "Grimm" (6.49 million viewers, #4; adults 18-49: 2.1, #2) and a new "Dateline NBC" (4.74 million viewers, #7; adults 18-49: 1.3, #4). "Grimm's" launch posted the largest non-sports 18-49 audience on the night by any network since last year's "New Year's Rockin' Eve" on ABC (2.8 rating).

Next up was CBS (6.89 million viewers, #2; adults 18-49: 1.1, #T3) with its last-minute lineup of "A Gifted Man" (5.77 million viewers, #5; adults 18-49: 0.9, #10), "CSI: Miami" (6.97 million viewers, #3; adults 18-49: 1.1, #T6) and "CSI: NY" (7.94 million viewers, #2; adults 18-49: 1.4, #3) repeats.

Meanwhile, ABC (4.50 million viewers, #4; adults 18-49: 1.1, #T3) offered up week two of its relocated "Extreme Makeover: Home Edition" (4.10 million viewers, #9; adults 18-49: 1.0, #T8), a second "Extreme Makeover: Home Edition" (4.25 million viewers, #8; adults 18-49: 1.1, #T6) and a new "20/20" (5.15 million viewers, #6; adults 18-49: 1.2, #5).

And finally, new episodes of "Nikita" (1.83 million viewers, #11; adults 18-49: 0.6, #12) and "Supernatural" (1.70 million viewers, #12; adults 18-49: 0.7, #11) on The CW (1.77 million viewers, #5; adults 18-49: 0.7, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+30.00% - Dateline NBC
0.00% - Nikita
0.00% - Supernatural
-9.09% - Extreme Makeover: Home Edition - 8:00
-35.29% - Extreme Makeover: Home Edition - 9:00
-42.86% - 20/20

Year-to-year changes (adults 18-49):
+66.67% - Chuck (vs. School Pride)
+61.54% - Grimm (vs. Dateline NBC)
0.00% - Dateline NBC
-25.00% - 20/20
-35.29% - Extreme Makeover: Home Edition - 9:00 (vs. Primetime: What Would You Do?)
-36.36% - Supernatural
-37.50% - Extreme Makeover: Home Edition - 8:00 (vs. It's the Great Pumpkin, Charlie Brown)
-50.00% - Nikita (vs. Smallville)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/4; "Late Show," 0.6/2; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [october 2012]  
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