"SUNDAY NIGHT FOOTBALL" ON NBC IS OFF TO HIGHEST-RATED START IN 7-YEAR HISTORY

12.9 Household Rating Through 9 Weeks is Best in SNF History, and Highest-Rated Start to an NFL Primetime Package in 13 Years

21.2 Million Viewers Through 9 Weeks is on Pace with 2011 (21.4 million) and 2010 (21.3 million)

The 2010, 2011, 2012 Seasons are First 3 Primetime NFL Seasons to Top 21 Million Viewers Through 9 Weeks Since 1994-1996

Sunday Night Football is the No. 1 Primetime Program of 2012-2013 Television Season

Cowboys-Falcons Draws 21.8 Million Viewers, 6th Game this Season with More Than 21 Million Viewers

NEW YORK - November 6, 2012 - NBC's nine-week (10 games) household rating of 12.9/20 is the best start in the seven-year history of Sunday Night Football, and the highest-rated start to a season for an NFL primetime package in 13 years (13.9/23 household rating for ABC in 1999).

· The nine-week viewership for 10 games (21.2 million) is on pace with 2011 (21.4 million) and 2010 (21.3 million), and are the first three primetime NFL seasons to average more than 21 million through the first nine weeks of the season since 1994-1996 on ABC.

SUNDAY NIGHT FOOTBALL THROUGH 9 WEEKS:
YEAR Viewers 2+ HH Rating
2012 21.2 million, 12.9/20
2011 21.4 million, 12.8/20
2010 21.3 million, 12.8/21
2009 19.5 million, 11.8/19
2008 16.0 million, 9.9/16
2007 16.1 million, 10.1/16
2006 17.8 million, 11.4/18

COWBOYS-FALCONS:

Sunday's game on NBC, in which the Falcons beat the Cowboys 19-13, was the most-watched and highest-rated primetime program on Sunday night. The game drew 21.7 million viewers, just off from last year's Week 9 SNF game (22.1 million for Ravens-Steelers). The household rating of 13.2/20 for Sunday's game is off just one percent from last year's Week 9 SNF game (13.3/21).

Sunday's game is the sixth NBC primetime NFL game this season to earn more than 21 million viewers.

SNF NO. 1 SHOW FOR OF PRIMETIME SEASON: For the official primetime television season, Sunday Night Football ranks as the No. 1 show among viewers, households and all key adult and male demographics. Additionally, it is the No. 5 show among women 18-34 and No. 6 among women 18-49.

SNF DOMINATES SUNDAY NIGHT: The Cowboys-Falcons Sunday Night Football broadcast easily won the night facing original network programming. NBC led the night among viewers 2+ in primetime with 18.6 million viewers (7:30-11 p.m. ET) topping the 14.2 million for second-place CBS, which was aided by an NFL overrun, by 31%. NBC also topped ABC (7.3 million) by 156% and Fox (4.2 million) by 342%. NBC also won the night among the major broadcast networks in households and all key adult, male and female demographics.

Sunday Night Football has won the Emmy Award for Outstanding Live Sports Series each of the last four years.

TOP 10 METERED MARKETS FOR COWBOYS-FALCONS:

1. Atlanta 31.1/45
2. Dallas 30.9/48
3. San Antonio 23.0/33
4. New Orleans 22.2/29
5. Albuquerque 22.1/32
6. Las Vegas 21.0/30
7. Richmond 19.6/29
8. Austin 19.4/31
9. Norfolk 18.5/27
10. San Diego 18.2/28