[11/07/12 - 08:44 AM]
"Katie" Draws its Biggest Audience in 6 Weeks and Hits a New High in Women 18-34
Disney-ABC Domestic Television spins the numbers for the week of October 22-26.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of October 22, 2012 (National Live + Same Day Program Ratings)

"Katie" Finishes No. 1 for the 7th Week in Row Among All New Syndie Talkers To Qualify as TV's Strongest Performing Freshman Syndicated Talk Show Since 2009

Building Week to Week in Total Viewers and Key Women, "Katie" Draws its Biggest Audience Since its Debut 6 Weeks Ago and Hits Best-Ever Number in Women 18-34

Out of 17 Talk Shows in the Market this Season, Newcomer "Katie" Stands Among the Top-Tier of Syndicated Talk Shows Across Key Measures

"Katie" National Ratings - Week 7

Based on National ratings for the week of October 22, 2012, "Katie" earned the No. 1 position among all freshmen syndicated talk shows for the 7th week in a row in Households (1.9 rating), Total Viewers (2.500 million) and Women 25-54 (1.0 rating). During the week, "Katie" continued to lead by double to triple-digit percentages over "Steve Harvey" (1.2 HH rating, 1.650 million viewers and 0.9 W25-54 rating), "Jeff Probst" (0.7 HH rating, 921,000 viewers and 0.4 W25-54 rating), "Ricki Lake" (0.7 HH rating, 928,000 viewers and 0.5 W25-54 rating) and "Trisha" (0.5 HH rating, 688,000 viewers and 0.4 W25-54 rating). In fact, "Katie" is performing as TV's strongest new syndicated talk show since 2009 among Households, Total Viewers and Women 25-54 - going back to the debut season of "Dr. Oz."

· "Katie" was up week to week with Total Viewers (+2%), Women 18-49 (+17%) and Women 18-34 (+25%), while retaining 100% of its week-ago delivery in Households and Women 25-54.

· "Katie" generated its biggest overall audience in 6 weeks (since w/o 9/10/12), equaled a best-since-debut number in Households and scored its strongest week ever with Women 18-34.

· Out of 17 total programs in the market this season, freshman "Katie" stands among the top-tier of syndicated talkers in Homes (No. 6), Total Viewers (No. 6) and Women 25-54 (No. 6).

"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 10/22/12. Season-to-date ranks based on Nielsen's Most Current data stream for 9/10-10/28/12

  [november 2012]  


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