ANIMAL PLANET'S "FINDING BIGFOOT" STOMPS BACK WITH 1.3 MILLION VIEWERS IN SEASON DEBUT
Season Opener Outpaces Season Two By 14% and Season One by 33%
(New York, New York, November 12, 2002) - The return of FINDING BIGFOOT on Animal Planet left a big impression with viewers, snaring 1.28 million P2+ viewers in the season debut Sunday night. While bigfoot investigators Cliff Barackman, James "Bobo" Fay, Ranae Holland and Matt Moneymaker didn't find definitive evidence of the big guy in the opener, the season premiere did achieve a 0.8 rating among P25-54, equally among M25-54 and W25-54 9 (at 0.8 each).
Overall on Animal Planet, the night captured a 0.6 P25-54 rating, besting prior six-week norms by 140% and the best Sunday night performance since the end of May 2012. The 9 PM premiere of FINDING BIGFOOT: UNTOLD STORIES, a roundtable conversation with the squatchers, riveted 863K P2+.viewers with a 0.5 P25-54 rating and was +150% vs. the timeslot norm.
FINDING BIGFOOT is produced for Animal Planet by Ping Pong Productions. Keith Hoffman is the executive producer for Animal Planet. Brad Kuhlman and Casey Brumels are executive producers and Chad Hammel is the co-executive producer for Ping Pong Productions.
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.