Ratings Report, Week of November 5, 2012
(National Live + Same Day Program Ratings)
"Katie" Ranks No. 1 for the 9th Week in a Row Opposite All New Syndie Talkers,
Continuing to Qualify as TV's Strongest Freshman Syndicated Talk Show Since 2009
Building its Overall Total Viewer Count Week to Week, "Katie" Equals its
Best Week Ever in Women 18-34 and 2nd-Highest-Ever Week in Women 18-49
Freshman "Katie" Stands Among All Top-Tier Syndicated Talk Shows This Season
"Katie" National Ratings - Week 9
Based on National ratings for the week of November 5, 2012, "Katie" finished No. 1 against all freshmen syndicated talk shows for the 9th week in a row with Households (1.8 rating), Total Viewers (2.355 million) and Women 25-54 (1.0 rating). "Katie" once again led the week by double to triple-digit advantages over "Steve Harvey" (1.3 HH rating, 1.869 million viewers and 0.9 W25-54 rating), "Ricki Lake" (0.7 HH rating, 924,000 viewers and 0.5 W25-54 rating), "Jeff Probst" (0.7 HH rating, 902,000 viewers and 0.4 W25-54 rating) and "Trisha" (0.5 HH rating, 706,000 viewers and 0.4 W25-54 rating). Overall, "Katie" stands as television's strongest freshman syndicated talk show since 2009 among Households, Total Viewers and Women 25-54 - going back to the debut season of "Dr. Oz."
· "Katie" grew its overall Total Viewer count week to week (2.355 million vs. 2.351 million), while equaling its best week ever among Women 18-34 (0.5 rating) and matching its 2nd-highest-ever week among Women 18-49 (0.7 rating).
· Out of 17 total talk shows in the syndicated market this season, freshman "Katie" places among the top-tier across all key measures, including Households (No. 6), Total Viewers (No. 6) and Women 25-54 (No. 6).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 11/05/12. Season-to-date ranks based on Nielsen's Most Current data stream for 9/10-11/11/12