or


[11/20/12 - 11:30 AM]
NBC Wins Its First November Sweep in Nine Years
NBC spins the numbers for the November sweeps period to date.

[via press release from NBC]

NBC WINS ITS FIRST NOVEMBER SWEEP IN NINE YEARS

WITH A CURRENT GAIN OF 17 PERCENT VERSUS THE YEAR-AGO SWEEP IN ADULTS 18-49, NBC MOVES FROM #4 IN NOVEMBER 2011 TO #1 IN 2012

NBC'S SCHEDULE INCLUDES THE SWEEP'S #1 SERIES IN 18-49, 'SUNDAY NIGHT FOOTBALL'; THE #1 UNSCRIPTED SERIES, 'THE VOICE'; THE #1 NEW DRAMA, 'REVOLUTION'; AND THE #1 NEW COMEDY, 'GO ON'

NBC'S 2.8 FOR THE SWEEP TO DATE IS A FOUR-YEAR HIGH AND THE CURRENT 17 PERCENT LEAD OVER SECOND PLACE MATCHES THE BIGGEST NOVEMBER MARGIN FOR ANY NET IN 10 YEARS

UNIVERSAL CITY, Calif. - November 20, 2012 - For the first time since 2003, NBC's primetime lineup has delivered #1 ratings in adults 18-49 for the November sweep, rising from a #4 ranking in the November period one year ago to a #1 finish this year, according to "live plus same day" viewership data from Nielsen Media Research.

With 25 of 28 nights counted in the November sweep, NBC is averaging a 2.8 rating, up 17 percent versus NBC's 2.4 rating at the conclusion the November 2011 sweep. In averages through Sunday, Nov. 18, NBC leads sweep runner-up CBS by 0.4 of a point or 17 percent, with Monday through Wednesday results yet to be factored into sweep averages. If NBC finishes the sweep with that 17 percent margin, it will match the biggest advantage for any network in a November sweep since NBC won by 19 percent in 2002 (Fox also won by 17 percent in 2009).

NBC is also #1 for the sweep through 25 nights in adults 25-54, adults 18-34 and all key adult-male demographics.

If NBC maintains its 2.8 rating in adults 18-49 through the conclusion of the sweep, it would be its highest-rated November sweep since 2008 (2.8). In total viewers, NBC's current average of 7.9 million would be its highest for a November since 2007. The sweep concludes Wednesday night, November 21 and Nielsen is scheduled to have "live plus same day" official national results for the full 28-day period on Monday, November 26.

For the November sweep, NBC's "Sunday Night Football" ranked as the #1 primetime series on ABC, CBS, NBC and Fox in adults 18-49, averaging a 7.6 rating in "live plus same day." "The Voice" (4.5 with its Monday edition) was the #1 unscripted series of the sweep, "Revolution" (2.8) was the #1 new drama and "Go On" (2.2) was the #1 new comedy.

"SNF" was the #1 primetime show of the sweep on ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; and teens 12-17. Monday's "Voice" was #1 on those networks in women 18-34.

November Sweep Adults 18-49, Live Plus Same Day, Adults 18-49
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...2.4...2.8...Up 17%
CBS...2.8...2.4...Down 14%
ABC...2.5...2.2...Down 12%
Fox...3.1...2.3...Down 26%

November Sweep Total Viewers, Live Plus Same Day, Total Viewers
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...6.857 million ...7.917 million...Up 15%
CBS...11.419 million...10.281 million...Down 10%
ABC...9.275 million ...7.927 million...Down 15%
Fox...8.642 million ...6.522 million...Down 25%

November Sweep Total Viewers, Live Plus Same Day, Adults 25-54
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...2.8...3.3...Up 18%
CBS...3.8...3.2...Down 16%
ABC...3.2...2.7...Down 16%
Fox...3.5...2.5...Down 29%

NBC is the only network among ABC, CBS, NBC, Fox and CW to deliver a younger audience this November than last, with a median age down to 47.8 from last November's 48.7. NBC's audience is within 0.6 years of Fox for youngest viewership among the Big 4 networks in November.

Median Ages for November Sweep
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012
NBC...48.8...47.8
CBS...55.6...57.2
ABC...53.7...53.9
Fox...46.0...47.2
CW...37.6...41.8

On both Monday and Tuesday nights, NBC moved from #4 to #1 from November 2011 to November 2012, according to data through the first three weeks of the sweep. This November versus last, NBC is up 200 percent on Monday night in 18-49 (to a 3.9 rating from a 1.3) and up 71 percent on Tuesdays (3.6 vs. 2.1).

Through November 18, NBC has won eight straight in-season Mondays in 18-49 among ABC, CBS, NBC and Fox, NBC's longest in-season Monday win streak in the 25-year history of Nielsen's people meter sample. NBC has also won six consecutive Tuesdays in 18-49 among ABC, CBS, NBC and Fox, the network's longest in-season Tuesday winning streak in eight years (since November 16-December 21, 2004).

The month also included an NBC Wednesday win on November 7, the network's first in-season Wednesday victory with non-sports programming since Christmas Eve 2008.

NBC's sweep success also included the top-rated Presidential Election coverage on Tuesday, Nov. 6, as NBC News averaged 12.0 million viewers and a 4.3 rating in adults 18-49 during primetime that night.

In "live plus seven day" results for the first eight weeks of the 2012-13 season to date, NBC is up 23 percent in 18-49 rating (with a 3.2 vs. a year-ago 2.6) and up 18 percent in total viewers (8.7 million vs. 7.4 million). NBC is ahead of its year-ago season average by double-digit percentages in every key ratings category.

Season to date, NBC is also tied for #1 with CBS in adults 25-54 (3.7 rating each) and is #1 among adults 18-54 (3.3 vs. 3.2) as well as adults 18-34 and all key adult-male demos.





  [november 2012]  
S
M
T
W
T
F
S
    


· GO ON (NBC)
· REVOLUTION (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· VOICE, THE (NBC)









most recent ratings | view all posts
[12/22/14 - 08:33 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[12/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night Among the Big 4 in All Key Measures Plus Total Viewers
NBC spins the numbers for Sunday, December 21.

[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.