or


[11/23/12 - 07:38 AM]
"Macy's Thanksgiving Day Parade" and "The National Dog Show Presented by Purina" Hit Best Local People Meter Ratings in Six Years
NBC spins the numbers for Thursday, November 22.

[via press release from NBC]

In adult 18-49 ratings from the Local People Meters, both the Macy's Parade and the National Dog Show earned their top results in the six years NBC has tracked those events in the LPMs.

Versus last year, the Parade was up 10% in 18-49 in the LPMs (6.6 vs. 6.0).

Versus last year, the Dog Show was up 24% in the LPMs (2.6 vs. 2.1).

Details below...

Thursday Metered-Market Results:

* From 9 a.m.-noon, the 86th annual "Macy's Thanksgiving Day Parade" averaged a 12.1 rating, 26 share in households in the 56 local markets metered by Nielsen Media Research, finishing within 2% of last year's 12.3/26. "Macy's Thanksgiving Day Parade" topped the metered-market household rating of every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW of the past week.

* In the 25 markets with Local People Meters, the parade averaged a 6.6/27 in adults 18-49, up 10% versus last year's 6.0/25, making this the highest rated Macy's Parade in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The 6.6 rating in Local People Meters for "Macy's Thanksgiving Day Parade" beats every primetime entertainment telecast on ABC, CBS, NBC, Fox or CW over the past week

* Top markets for the parade, which was hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," were: West Palm Beach, 21.7/40; Providence-New Bedford, 20.8/39; Richmond, 20/6/38; Knoxville, 20.3/37; Buffalo, 19.9/38; Fort Myers-Naples, 18.8/35; Norfolk, 18.7/31; Greensboro-High Point, 18.2/32; Baltimore, 18.1/34; and Pittsburgh, 17.6/33. New York was the #13 market with a 16.9/35.

* From noon-2 p.m., NBC's coverage of "The National Dog Show Presented by Purina" (5.3/12 in metered-market households) romped 13 percent ahead of last year's 4.7/11, to take home the event's top numbers in seven years (since 2005).

* In the Local People Meters, "The National Dog Show Presented by Purina" jumped by 24 percent, to a 2.6/10 from last year's 2.1/8, making this the highest rated "National Dog Show" in the six years NBC has tracked the event in the Local People Meters (since 2007).

* The top five markets for the Dog Show, hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, were Knoxville, 11.9/25; West Palm Beach, 10.7/22; Buffalo, 10.1/20; Oklahoma City, 10.0/21; and Norfolk, 9.8/18.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.