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[11/23/12 - 09:59 AM]
Patriots-Jets Game Was #1 in Its Time Period and the #1 Show of the Night
NBC spins the numbers for Wednesday, November 21 and Thursday, November 22.

[via press release from NBC]

Thursday Primetime Results:

* Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts.

* In time zone-adjusted metered-market results, the Patriots-Jets game was #1 in its time period and the #1 show of the night with an 11.5 rating, 23 share in metered-market households from 8:30-11:15 p.m. ET. The Patriots' 49-19 blowout over Jets was up 92 percent versus the 2011 primetime Thanksgiving game on the NFL Network. The metered-market ratings peaked at 12.7 at 9 p.m.

* Though fast-affiliate ratings are subject to significant upward adjustment for NBC's primetime NFL telecast, they currently show NBC winning Thursday night in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, as well as households and total viewers.

In Late-Night Metered Markets Thursday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/9 (delayed by an NFL overrun); CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.4/8 (delayed by an NFL overrun); "Late Show," 0.6/3 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/6 in metered-market households, delayed by an NFL overrun) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.2/5 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Wednesday Primetime Results:

* From 8-8:30 p.m. ET, "Whitney" averaged a 1.1/4 in 18-49 and 3.9 million viewers overall versus CBS's "Survivor," Fox's "X Factor," ABC's "Charlie Brown Thanksgiving" and CW's "Arrow."

* From 8:30-9 p.m. ET, "Guys With Kids" (1.1/3 in 18-49, 3.5 million viewers overall) retained 100 percent of its 18-49 lead-in from "Whitney" and built on that lead-in by 11 percent in adults 18-34 (to a 1.0 rating from a 0.9).

* At 9 p.m. ET, "Law & Order: Special Victims Unit" (1.3/4 in adults 18-49, 5.2 million viewers overall) built on its lead-in by 18 percent in 18-49 rating and by 48 percent in total viewers. Despite holiday distractions, "SVU" topped NBC's time-period average last season by 30 percent in 18-49 rating (with a 1.3 vs. a 1.0, L+SD non-sports) and by 7 percent in total viewers (5.194 million vs. 4.868 million).

* Keep in mind that last season, "Law & Order: SVU" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

* At 10 p.m. ET, "Chicago Fire" (1.4/4 in adults 18-49, 5.4 million viewers overall) built on its lead-in by 8 percent in 18-49 rating and 5 percent in total viewers.

In Late-Night Metered Markets Wednesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.7/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2012]  
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M
T
W
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F
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· CHICAGO FIRE (NBC)
· GUYS WITH KIDS (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· SURVIVOR (CBS)
· WHITNEY (NBC)
· X FACTOR, THE (FOX)





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